Uusimmat viitteet

  • Social Media Marketing : Case: Viet Greenland Limited 

    Nguyen, Thi Thao Nguyen (Lapin ammattikorkeakoulu, 2017)
    The objective of this bachelor’s thesis is to study current knowledge about social media as marketing tools for small businesses like Viet Greenland Limited. Its aim is to study about Viet Greenland’s current usage of ...
  • Bayes-Stein Estimators in Mean-Semivariance Portfolio Optimization 

    Tcysin, Aleksei; Pivovarov, Dmitrii (Lapin ammattikorkeakoulu, 2017)
    The aim of this thesis was to design and implement a semivariance-based portfolio optimization model with application of shrinkage estimators. Harry Markowitz’ Modern Portfolio Theory served as a basic theoretical framework; ...
  • Cross-cultures impact on video game industry. : Case study: Dota 2’s game design and customer experience. 

    Tran, An (Lapin ammattikorkeakoulu, 2017)
    The purpose of this thesis was to investigate the culture’s impact on online game designs, how the game could attract players internationally with culturally adaptive design and last but not least create its own digital ...
  • The Growth of Chinese Tourism in Rovaniemi : Case Study: Santa Claus Village 

    Luo, Liuwei (Lapin ammattikorkeakoulu, 2017)
    The main purpose of this thesis is to study Santa Claus Village and improve the marketing for attracting more tourists. Therefore, the method of the thesis is case study. The strategy of the case study is survey. Hence, ...
  • Luxury Services in Tourism : Global expertise in luxury tourism services and endemic application in Lapland 

    Ivanov, Denis (Lapin ammattikorkeakoulu, 2012)
    Lapland is one of the most advanced regions of Finland in terms of tourism services. Due to considerable demand, aforesaid services are in constant development and competitiveness, which generate more advanced and innovative ...
  • ECONOMICAL SELF-SUFFICIENCY OF A SMALL INDEPENDENT NATION : Case Lapland 

    Siivola, Jarno (Lapin ammattikorkeakoulu, 2016)
    The aim of this thesis was to find out whether the region of Lapland is economically self-sustainable, and whether it could even turn into an autonomous region or nation economically profitable in mind. The research problems ...
  • Strategy and risk management of case companies 

    Abozovik, Valeriia (Lapin ammattikorkeakoulu, 2017)
    The main thesis idea is to analyse financial strategy and risk management of two companies. The thesis research is conducted based on two different companies, i.e. Fiskars and Fazer. The main objective of this work is ...
  • Working in multicultural environment. Case: Inno Barents Lab 

    Mäläskä, Roni (Lapin ammattikorkeakoulu, 2016)
    This thesis describes the social interaction between cultures. The objective of this thesis study is to identify factors that are present in interaction when parties are from different cultures as well as provide improvement ...
  • Suggestions for marketing planning for a medical store : Case: MP Pharmacy 

    Pham, Xuan (Lapin ammattikorkeakoulu, 2016)
    This thesis study is aimed to give suggestions for marketing planning for MP Pharmacy promoting Super Collagen C+ by Neocell. This research answers questions, and the suggestions will be able to help the pharmacy meet their ...
  • Integrated Marketing and Corporate Communications Strategies - Case Siida Inari 

    Luu, Tuan Vu (Lapin ammattikorkeakoulu, 2016)
    Through studying and analyzing the theory as well as the results gathered from the survey at Siida and statistics of tourism industry of Finland, the author evaluates the potential of tourism and proposes suggestions to ...
  • Instagram as tool for promotion in fashion industry 

    Trunova, Polina (Lapin ammattikorkeakoulu, 2016)
    The objective of the thesis was to study the methods how Instagram users learn about the existence of accounts of fashion brands via Instagram, and to study the process of managing the Instagram account of the fashion brand ...
  • MATHEMATICAL METHODS OF FINANCIAL RISK ANALYSIS IN COMPANY X 

    Nesterova, Maria (Lapin ammattikorkeakoulu, 2016)
    The goal of this thesis is to consider relativity between theoretical and practical tools of predicting bankruptcy risks, providing the guidance for the optimal decisions, based on the economic situation in the company. ...
  • Islamic finance: current position and its future on the traditional finance market 

    Romozyan, Anna (Lapin ammattikorkeakoulu, 2016)
    The objective of this research is to get to know the core principles and concepts of Islamic financial system and to analyze its appearance in non-Muslim coun-tries in order to see the perspectives of Islamic banking on ...
  • Consumer Behaviour. Case: iPhone Ho Chi Minh City 

    Tran, Thi Xuan Oanh (Lapin ammattikorkeakoulu, 2016)
    The main aim of this thesis is to figure out the factors that have influenced consumer behaviour of young iPhone users in Ho Chi Minh City. In this study, the author draw a conclusion based on the data collected from the ...
  • WHY CHINESE TOURISTS CHOOSE FINLAND AS TRAVEL DESTINATION 

    Zheng, Qiaoyin (Lapin ammattikorkeakoulu, 2016)
    The purpose of this thesis is to find out the reasons why Chinese tourists choose Finland as travel destination. In this study, the author gives general view of Chinese outbound tourism and comes up with some reasonable ...

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