Russian Cross-Border Shopping Tourism in Rovaniemi
Shapoval, Inna; Shapoval, Inna (2014)
Shapoval, Inna
Shapoval, Inna
Rovaniemen ammattikorkeakoulu Lapin ammattikorkeakoulu
2014
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201401281779
https://urn.fi/URN:NBN:fi:amk-201401281779
Tiivistelmä
The aim of the thesis project was to find out the needs and demands of Russian customers in Rovaniemi in order to further develop and improve shopping services in the town. Shopping has become one of the most enjoyable activities undertaken by people during the holidays and very often it becomes a reason for travelling. Thus, the main focus was on detecting the satisfaction level with the shopping services in the town. The author’s intention in this study was to recognise the factors affecting shopping motives in Rovaniemi. The thesis project was commissioned by Rovaniemi Tourism and Marketing Ltd.
The thesis is made up of two sections. One is a theoretical section that displays shopping tourism phenomena, theory and case studies. The other part discusses the Russian tourists’ shopping motivations and behaviour in the town of Rovaniemi. The research topic derived from the author’s personal interest in the subject and involvement in the field of tourism. Qualitative and quantitative methods were conducted in order to reveal the needs and demands of Russian tourists. The used methods included a method of survey and participant observation of Russians’ shopping. The intended number of questionnaire responses was gathered carefully and randomly from the Russian consumers and the received data analysed using the content analysis.
The findings of the research proved the importance of Russian shopping tourism for the town of Rovaniemi. The results also indicated the need for further development and improvement of the shopping services according to the needs of Russian consumers. Taking into consideration the wishes and expectations of the customers, a list of suggestions for improvement and development of the services was investigated and analysed.
The thesis is made up of two sections. One is a theoretical section that displays shopping tourism phenomena, theory and case studies. The other part discusses the Russian tourists’ shopping motivations and behaviour in the town of Rovaniemi. The research topic derived from the author’s personal interest in the subject and involvement in the field of tourism. Qualitative and quantitative methods were conducted in order to reveal the needs and demands of Russian tourists. The used methods included a method of survey and participant observation of Russians’ shopping. The intended number of questionnaire responses was gathered carefully and randomly from the Russian consumers and the received data analysed using the content analysis.
The findings of the research proved the importance of Russian shopping tourism for the town of Rovaniemi. The results also indicated the need for further development and improvement of the shopping services according to the needs of Russian consumers. Taking into consideration the wishes and expectations of the customers, a list of suggestions for improvement and development of the services was investigated and analysed.