Business Plan for Establishing a Chinese Café in Finland : case: Voikukka Café
Xuan, Jingwen (2014)
Xuan, Jingwen
Lahden ammattikorkeakoulu
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201402031972
https://urn.fi/URN:NBN:fi:amk-201402031972
Tiivistelmä
This thesis is mainly talking about planning a coffee shop business in Finland. Finland ranks the top coffee consumption country among Europeans. Based on this information, having a coffee shop seems to be a potential business. However, the nearly saturated coffee market is not a promising situation. In addition, statistics indicates that the number of Chinese overseas is increasing and more Finnish people are getting interests in Chinese culture. In order to break into this glut coffee market, a special coffee shop should be taken into consideration.
This thesis begins with a short background description of the thesis. Then follow with the explanation of theoretical framework. When coping with theoretical framework, to analyze coffee industry in Finland, PESTEL analysis method and Porters’ Five Forces analysis tool are applied. This thesis goes through some existing coffee cases from Finland, and their products’ prices are compared in a matrix map. In theoretical section, this thesis also use SWOT analysis tool to summary competitors’ advantages and drawbacks. Furthermore, this thesis introduces three business models in the theoretical part. After applying theoretical knowledge, a business plan is created by using Hoffren’s Business Model, which summarizes the market need, company image, products and resources requirements.
The thesis applies qualitative research method, for instance, data and statics are collected through electronic resources from official websites and news platforms. Literature resources are gathered by using published documents, such as written books and online articles.
The thesis is ended with the result that establishing a Chinese style café in Helsinki area is possible, and the best location for this Chinese café is in Kamppi shopping center. It will face a difficult time in the beginning, while a profitable state will be seen after the third business year.
This thesis begins with a short background description of the thesis. Then follow with the explanation of theoretical framework. When coping with theoretical framework, to analyze coffee industry in Finland, PESTEL analysis method and Porters’ Five Forces analysis tool are applied. This thesis goes through some existing coffee cases from Finland, and their products’ prices are compared in a matrix map. In theoretical section, this thesis also use SWOT analysis tool to summary competitors’ advantages and drawbacks. Furthermore, this thesis introduces three business models in the theoretical part. After applying theoretical knowledge, a business plan is created by using Hoffren’s Business Model, which summarizes the market need, company image, products and resources requirements.
The thesis applies qualitative research method, for instance, data and statics are collected through electronic resources from official websites and news platforms. Literature resources are gathered by using published documents, such as written books and online articles.
The thesis is ended with the result that establishing a Chinese style café in Helsinki area is possible, and the best location for this Chinese café is in Kamppi shopping center. It will face a difficult time in the beginning, while a profitable state will be seen after the third business year.