Stakeholder Communication between Finnish Municipalities and the New Government Service Public Service Info
Laamo, Iina (2013)
Laamo, Iina
HAAGA-HELIA ammattikorkeakoulu
2013
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201402162352
https://urn.fi/URN:NBN:fi:amk-201402162352
Tiivistelmä
This bachelor’s thesis examines stakeholder communication between a new government service and one of its internal stakeholder groups. The commissioning party of this thesis consists of the representatives of the new government service, Public Service Info; the internal stakeholder group consists of all 320 municipalities in Finland. The main objective of the study was to determine these municipal representatives’ points of view on the current stakeholder communication between these municipalities and Public Service Info.
The study consists of theoretical and empirical sections. The former discusses public sector public relations, stakeholder communication and stakeholder management, based on the relevant literature. The latter focuses on stakeholder communication between municipalities and Public Service Info by measuring the level of communication efficiency and by examining ways to improve communication and co-operation between these parties.
The study is based mainly on quantitative research methods, but qualitative methods are also utilized. The quantitative research was conducted as a survey, in the form of a semi-structured questionnaire. The qualitative research was carried out with the help of two structured interviews.
The results of the questionnaire showed that the majority of the respondents had heard of Public Service Info and had received a satisfactory amount of information about it. However, it is important for the functioning of Public Service Info that all municipalities of Finland become aware of it. Therefore in this thesis both parties are given recommendations on how to improve their communication and co-operation. This can be done with the help of web pages, contact persons, training material, meetings and the exchange of information among colleagues.
The study consists of theoretical and empirical sections. The former discusses public sector public relations, stakeholder communication and stakeholder management, based on the relevant literature. The latter focuses on stakeholder communication between municipalities and Public Service Info by measuring the level of communication efficiency and by examining ways to improve communication and co-operation between these parties.
The study is based mainly on quantitative research methods, but qualitative methods are also utilized. The quantitative research was conducted as a survey, in the form of a semi-structured questionnaire. The qualitative research was carried out with the help of two structured interviews.
The results of the questionnaire showed that the majority of the respondents had heard of Public Service Info and had received a satisfactory amount of information about it. However, it is important for the functioning of Public Service Info that all municipalities of Finland become aware of it. Therefore in this thesis both parties are given recommendations on how to improve their communication and co-operation. This can be done with the help of web pages, contact persons, training material, meetings and the exchange of information among colleagues.