CULTURAL SPONSORSHIP IN KAINUU
Tuovinen, Tiinamaija (2007)
Tuovinen, Tiinamaija
Kajaanin ammattikorkeakoulu
2007
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201001261557
https://urn.fi/URN:NBN:fi:amk-201001261557
Tiivistelmä
This thesis was written with the aim to find out what is the situation of cultural sponsorship in Kainuu and to
gather helpful information for both, the sponsors and the sponsor seekers.
The theory part of the final year thesis deals with marketing, marketing communications and it mostly focuses on
sponsorship, more specifically on cultural sponsorship.
The research was made by sending questionnaires by e-mail to companies from the Kainuu region. It was a
qualitative research and the intention was to get information on such issues as the state of cultural sponsorship in
Kainuu, how popular sponsorship is and what is sponsored, what do companies want to accomplish with
sponsorship and their views on how it works for them. Also the aim was to get new ideas on how to improve the
situation of cultural sponsorship in the Kainuu region and how to get better results from the sponsorship
cooperations.
The results showed that cultural sponsorship is quite well received by companies in Kainuu. According to the
results, culture was the second most popular sponsorship target after sports. Most of the respondents have had
positive experiences with sponsorship but to make it more effective, some improvements need to be made to
benefit both the sponsor and the sponsor seeker.
gather helpful information for both, the sponsors and the sponsor seekers.
The theory part of the final year thesis deals with marketing, marketing communications and it mostly focuses on
sponsorship, more specifically on cultural sponsorship.
The research was made by sending questionnaires by e-mail to companies from the Kainuu region. It was a
qualitative research and the intention was to get information on such issues as the state of cultural sponsorship in
Kainuu, how popular sponsorship is and what is sponsored, what do companies want to accomplish with
sponsorship and their views on how it works for them. Also the aim was to get new ideas on how to improve the
situation of cultural sponsorship in the Kainuu region and how to get better results from the sponsorship
cooperations.
The results showed that cultural sponsorship is quite well received by companies in Kainuu. According to the
results, culture was the second most popular sponsorship target after sports. Most of the respondents have had
positive experiences with sponsorship but to make it more effective, some improvements need to be made to
benefit both the sponsor and the sponsor seeker.