Ericsson Mobile Health Value Proposition for Mobile Network Operators
Pekkarinen, Risto (2014)
Pekkarinen, Risto
Metropolia Ammattikorkeakoulu
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201403243447
https://urn.fi/URN:NBN:fi:amk-201403243447
Tiivistelmä
The purpose of this Master’s thesis is to understand what is the value of the case company’s certain product to its primary customers.
The case company has a long history in telecommunication as phone manufacturer and wireless networks vendor. Now the case company among many other companies is seeking for new business opportunities from vertical industries such as utilities, security, transport, media and healthcare. This thesis studies a mobile health product concept which belongs to the healthcare vertical.
This Thesis follows an action research approach, where four best practices of customer value proposition creation are taken from the literature, compared and then applied to the case company context, guided by the comments and analysis derived from the theme interviews. Therefore theme interviews were the primary source of data in this thesis. Altogether six case company managers and customer managers were interviewed to get their views on the existing and new customer value propositions, e.g. case company brand in healthcare, as well as the functionalities of the case company’s mobile health service.
The data analysis was conducted according to a qualitative research approach, and the output of the analysis was a proposal for the new customer value proposition of the mobile health product. This proposal was analysed and validated by the case company’s mobile health key stakeholders. Based on this analysis, the final proposal was then created.
The case company has a long history in telecommunication as phone manufacturer and wireless networks vendor. Now the case company among many other companies is seeking for new business opportunities from vertical industries such as utilities, security, transport, media and healthcare. This thesis studies a mobile health product concept which belongs to the healthcare vertical.
This Thesis follows an action research approach, where four best practices of customer value proposition creation are taken from the literature, compared and then applied to the case company context, guided by the comments and analysis derived from the theme interviews. Therefore theme interviews were the primary source of data in this thesis. Altogether six case company managers and customer managers were interviewed to get their views on the existing and new customer value propositions, e.g. case company brand in healthcare, as well as the functionalities of the case company’s mobile health service.
The data analysis was conducted according to a qualitative research approach, and the output of the analysis was a proposal for the new customer value proposition of the mobile health product. This proposal was analysed and validated by the case company’s mobile health key stakeholders. Based on this analysis, the final proposal was then created.