Operational business plan for 3D cinema coffee shop at Porvoo
Hoang Hai, Ha; Tran Ky, Nguyen (2014)
Hoang Hai, Ha
Tran Ky, Nguyen
HAAGA-HELIA ammattikorkeakoulu
2014
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2014053011043
https://urn.fi/URN:NBN:fi:amk-2014053011043
Tiivistelmä
The authors’ thesis idea is inspired by the concept of experience economy which tends to put the experience instances on top of the products/services of a business and to bring exceptional and memorable experiences to customers. According to the study of café business at Porvoo, it has been said that there might be room for innovation of the coffee shop industry at the local premise. Generally, coffee shops in Porvoo are likely to provide only typical accommodation, F&B products and services in traditional practices. However, with the entrepreneurial mind-set and passion for both coffee and technology, the authors have decided to take on challenges and build up a brand new concept of coffee shop in Finland in general, and in Porvoo in particular. Specifically, the key concept of the new business venture is to integrate 3D home movie theatre system and Instant Camera services into the coffee shop. The thesis is structured ac-cording to the Business Model Canvas which will focus mainly in the core issues of the business.
The concept of integrating and applying the private movie theatre system is rather suc-cessful in a number of café shops in Vietnam. However, each market might have its own characteristics that could contribute to the success of a business venture. There-fore, the objectives of this thesis are to develop a concrete business plan for the start-up idea and to analyse its feasibility, then to decide whether or not to commence the business at Porvoo. In order to achieve the mentioned objectives above, the following problems are addressed respectively as 1) who are potentially interested in this new concept of coffee shop?; 2) How harsh is the competitiveness at Porvoo market?; 3) How to operate the business profitably at Porvoo? 4) What marketing campaigns are needed for this new concept coffee shop; and 5) what are the main costs incurred and revenue stream generated in implementing the business plan?
The concept of integrating and applying the private movie theatre system is rather suc-cessful in a number of café shops in Vietnam. However, each market might have its own characteristics that could contribute to the success of a business venture. There-fore, the objectives of this thesis are to develop a concrete business plan for the start-up idea and to analyse its feasibility, then to decide whether or not to commence the business at Porvoo. In order to achieve the mentioned objectives above, the following problems are addressed respectively as 1) who are potentially interested in this new concept of coffee shop?; 2) How harsh is the competitiveness at Porvoo market?; 3) How to operate the business profitably at Porvoo? 4) What marketing campaigns are needed for this new concept coffee shop; and 5) what are the main costs incurred and revenue stream generated in implementing the business plan?