An update of the milk market in Vietnam : Lactose-free dairy opportunity
Nguyen, Nhi (2014)
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The dairy industry in Vietnam is a dynamic sector that shows continuous growth during the past ten years. Opportunities are now so vast for foreign milk producers to enter this market with their lactose free brands especially when lactose intolerance awareness is in-creasing gradually among Vietnamese people. The thesis provides an update of the dairy market in Vietnam, including current condition, major players, and factors influencing consumer behaviors in order to find out if there is a demand for lactose-free dairy prod-ucts on the Vietnamese market. In the empirical research, a survey is conducted to collect data regarding consumer behavior in Vietnam. The scope of the quantitative research is limited in the Vietnam market, mostly in Ho Chi Minh City, which has the highest dairy consumption nationwide. Vietnamese consumers are “demanding, open-minded, and ad-venturous” like the Asian in general. The “western brand oriented” psychology influences the milk shoppers’ decision in Vietnam to a great extent. The key products of Vietnam milk market are powder milk, milk in form of liquid, fermented milk product, condensed milk and soy milk. Leader of powder milk sector is Abbott; of the liquid milk, fermented milk product, condensed milk sectors is Vinamilk; of soya milk sector is Vinasoy. Adults from non-milking area like Vietnam have lactose mal-absorption according to Simoon’s hypothesis. Vietnam can be part of the booming of lactose-free dairy market in Asia.