The Success of Free to Play Games and Possibilities of Audio Monetization
Hahl, Kalle (2014)
Hahl, Kalle
Tampereen ammattikorkeakoulu
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2014070113282
https://urn.fi/URN:NBN:fi:amk-2014070113282
Tiivistelmä
Video games are a huge business – nearly four times greater than film and music business combined. Free to play is the fastest growing category in video gaming. Game audio is part of the development of every game having a direct correlation between the growth of gaming industry and the growth of gaming audio industry.
Games have inherently different goals for the players and the developers. Players are consumers seeking for entertainment. Developers are content producers trying to monetize their product. The success of monetization is measured through the total revenue generated. However, the games that are acclaimed typically sell more than the games receiving poor reviews. This is the basis for the common ground between players and developers. A motive exists for creating great games. Although game design is a creative and subjective art, few guidelines have been established for producing a ‘good game’.
F2P games are free to download and play, but developers and publishers are able to generate revenue through advertising and in-game sales. If the items sold in-game empower the players with gameplay advantages, the game is considered a pay to win game. Games can be categorized by using the advantage of fiat money impact to the gameplay as a criterion. The most played and successful non-mobile F2P games are not pay to win games. The ‘pay to win’ –mindset is enforced by the publishers, more so in the mobile games. Although many monetization methods already exist, audio monetization is a relatively uncharted frontier, which can also offer fair monetization through extra customization options for the players, while generating extra revenue for the developers and publishers.
Games have inherently different goals for the players and the developers. Players are consumers seeking for entertainment. Developers are content producers trying to monetize their product. The success of monetization is measured through the total revenue generated. However, the games that are acclaimed typically sell more than the games receiving poor reviews. This is the basis for the common ground between players and developers. A motive exists for creating great games. Although game design is a creative and subjective art, few guidelines have been established for producing a ‘good game’.
F2P games are free to download and play, but developers and publishers are able to generate revenue through advertising and in-game sales. If the items sold in-game empower the players with gameplay advantages, the game is considered a pay to win game. Games can be categorized by using the advantage of fiat money impact to the gameplay as a criterion. The most played and successful non-mobile F2P games are not pay to win games. The ‘pay to win’ –mindset is enforced by the publishers, more so in the mobile games. Although many monetization methods already exist, audio monetization is a relatively uncharted frontier, which can also offer fair monetization through extra customization options for the players, while generating extra revenue for the developers and publishers.