WEBSITE DEVELOPMENT FOR ONLINE RETAILING : Case Study: Viet Center Tourist Co., Ltd
Nguyen, Thao Thu (2014)
Nguyen, Thao Thu
Jyväskylän ammattikorkeakoulu
2014
Creative Commons Attribution-NonCommercial 1.0 Finland
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2014100914582
https://urn.fi/URN:NBN:fi:amk-2014100914582
Tiivistelmä
As information technology grows day by day, the role of E-Commerce is more emphasized in world economy as it promotes direct distribution and empowers B2C and B2B. At the same time, the growing business of Travel and Tourism opens more opportunities for applying technology advancement. Understanding and being able to apply information technology in Travel and Tourism helps companies winning various advantages.
At the moment, Vietnam is promoting the growth of Travel and Tourism and starts increasing the application of technology in the field. The topic of the thesis focuses in the online business of a travel agency in Vietnam-Viet Centre Tourist Co., Ltd, in order to promote E-Commerce via the website of it. Website is the most common form of online retailing and plays decisive role in purchasing of the product.
The methodology breaks in 2 parts: qualitative and quantitative parts. By combining both methods in this study, the author hopes to seek for improvement in different perspectives.
The qualitative part was conducted with the opinions and ideas of experts in web design and net-users’ experience development. The quantitative part was meant for net-users to evaluate the existing website of the company and they can give suggestion to upgrade the website from customer-oriented point of view. The study hopefully helps the company to realize the problem of the website and proposes potential changes to upgrade and uphold the use of E-Commerce in the business of the company.
In conclusion, the study is a great opportunities for the writer in exploring website quality management and promoting E-Commerce in Travel and Tourism field.
At the moment, Vietnam is promoting the growth of Travel and Tourism and starts increasing the application of technology in the field. The topic of the thesis focuses in the online business of a travel agency in Vietnam-Viet Centre Tourist Co., Ltd, in order to promote E-Commerce via the website of it. Website is the most common form of online retailing and plays decisive role in purchasing of the product.
The methodology breaks in 2 parts: qualitative and quantitative parts. By combining both methods in this study, the author hopes to seek for improvement in different perspectives.
The qualitative part was conducted with the opinions and ideas of experts in web design and net-users’ experience development. The quantitative part was meant for net-users to evaluate the existing website of the company and they can give suggestion to upgrade the website from customer-oriented point of view. The study hopefully helps the company to realize the problem of the website and proposes potential changes to upgrade and uphold the use of E-Commerce in the business of the company.
In conclusion, the study is a great opportunities for the writer in exploring website quality management and promoting E-Commerce in Travel and Tourism field.