Maximizing car insurance online sales by developing superior webshop
Pylväs, Paula (2014)
Pylväs, Paula
HAAGA-HELIA ammattikorkeakoulu
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2014101614789
https://urn.fi/URN:NBN:fi:amk-2014101614789
Tiivistelmä
The purpose of this thesis work was to investigate what kind of webshop and what kind of improvements would increase customer satisfaction and maximize car insurance online sales by volume and by value. Main measure for this is the conversion rate, percentage of the potential buyers entering the site who actually make a purchase.