Building an effective strategic plan for S-commerce expansion in the Asia-Pacific Region (APAC). Case study: blur Group, United Kingdom
Dao, Thuy (2014)
2014
Julkaisun pysyvä osoite on
http://urn.fi/URN:NBN:fi:amk-2014103115118
http://urn.fi/URN:NBN:fi:amk-2014103115118
Tiivistelmä
This study was conducted on behalf of blur Group- one of the leading platforms for business exchange with the purpose of figuring out the right direction to expand s-commerce (services commerce) or in other words: expert sourcing service to the Asia Pacific (APAC) Region. There are three main goals for this present thesis: (1) understanding the current industry situation globally and regionally, (2) analyzing and clarifying the typical tech company’s model, operation, and business, and (3) creating the most adaptive strategic plan for blur Group in APAC based on information from primary and secondary databases.
The research was launched in July 2014, and its implementation plan consisted of four stages: (1) a literature review and collecting secondary data, (2) primary data received from observation and personal interviews, (3) data analysis and reporting, and (4) monitoring and completion. For an observation of the company’s operations, this study drew upon interviews with internal staff and experts joining the business exchange platform as well as advice from professionals in the field of the specialist industry.
The outcomes of the research reveal that the APAC market is full of potential but risky at the same time. Stepping into this market is essential; however, blur Group needs to be very adaptive and raise awareness especially regarding internal administration, starting from headquarters to branches and from managers to employees.
The research was launched in July 2014, and its implementation plan consisted of four stages: (1) a literature review and collecting secondary data, (2) primary data received from observation and personal interviews, (3) data analysis and reporting, and (4) monitoring and completion. For an observation of the company’s operations, this study drew upon interviews with internal staff and experts joining the business exchange platform as well as advice from professionals in the field of the specialist industry.
The outcomes of the research reveal that the APAC market is full of potential but risky at the same time. Stepping into this market is essential; however, blur Group needs to be very adaptive and raise awareness especially regarding internal administration, starting from headquarters to branches and from managers to employees.