Uusimmat viitteet

  • Improving the Social Media Marketing of Visit Espoo 

    Salo, Krista (Haaga-Helia ammattikorkeakoulu, 2017)
    The outcome of this product oriented Bachelor’s thesis is the social media marketing strategy for Visit Espoo. This thesis was commissioned by Visit Espoo, and conducted by an author who made an internship there during the ...
  • How Asian travellers create images of Christmas 

    Nguyen, Chi (Haaga-Helia ammattikorkeakoulu, 2014)
    The narration of Christmas stories has been existed for hundreds of years, however, how does one possibly realize at what point that it begins to “look a lot like Christmas”? This paper will generally discuss how the image ...
  • Online societal marketing strategy for small-medium restaurants in Helsinki 

    Michelizzi, Matteo (Haaga-Helia ammattikorkeakoulu, 2017)
    This thesis studies the combination of online and societal marketing from a hospitality business viewpoint. Consumer’s behaviour in relation to environment, sustainability, animal rights and/or health care have increase ...
  • Finnish snowboarders' perceptions of climate change and responsible travel 

    Viitanen, Jenni (Haaga-Helia ammattikorkeakoulu, 2017)
    The winter temperatures in northern regions will likely be affected the most by climate change. As climate change already affects winters in Finland, many Finnish snowboarders choose to travel elsewhere to find better ...
  • Volunteer handbook for Karmakiller Yoga Festival 2017 

    Ahonen, Marianna (Haaga-Helia ammattikorkeakoulu, 2017)
    Volunteer workers play a significant role in the festival industry. Involving volunteers in human resources is a cost-effective way to establish an event and to expand workforce. Also, it represents an opportunity for the ...
  • Concept of developing a new Storage Management System 

    Boller, Christian (Haaga-Helia ammattikorkeakoulu, 2017)
    Storing food items has a long history and is becoming more and more important to humanity. In times of rising prices for food items, it is essential to be aware of how to store food items according to the perfect conditions. ...
  • Extrinsic motivation and incentives 

    Filimonov, Danila (Haaga-Helia ammattikorkeakoulu, 2017)
    Motivation is a term everyone heard about but not everyone can explain how to use motivation and implement it in daily life. This thesis analyses extrinsic motivation and several aspects of motivating employees. It ...
  • Slow Travel Features on Eastern King’s Road for an International Cyclist 

    Kinnunen, Juulia (Haaga-Helia ammattikorkeakoulu, 2017)
    This thesis is commissioned by Outdoors Uusimaa project, of which aim is to research and develop nature based products and outdoor activities for international travelers in Finland. The report was set to find out what kind ...
  • E-commerce market research and strategy recommendations. : Case study: Russian Post North-West macro-region business unit in Saint-Petersburg 

    Timofeeva, Alisa (Haaga-Helia ammattikorkeakoulu, 2017)
    The following thesis was commissioned by Russian Post and focuses on assessment of the state of play of Russian Post business unit on e-commerce market and reporting strategic suggestions and opportunities for improvement. The ...
  • The influence of Instagram on consumers’ travel planning and destination choice 

    Terttunen, Anna (Haaga-Helia ammattikorkeakoulu, 2017)
    Picture is worth a thousand words, as the old saying goes. Photos convey emotions, feelings, thoughts and reality; things that can’t be truly described by words. Visual aspects are a big part of travelling and are incorporated ...
  • Hotel Katajanokka's Anniversary Experience - the Event Plan 

    Villanen, Anni (Haaga-Helia ammattikorkeakoulu, 2017)
    There is no other place in Helsinki that can offer its guests the unique experience of staying overnight in what once was a real jail cell, other than Hotel Katajanokka. This historic gem agreed to take on the role of the ...
  • How to improve entertainment program in order increase customer satisfaction 

    Jacklin, Jonna (Haaga-Helia ammattikorkeakoulu, 2017)
    The objective of this Bachelor’s thesis is to improve the entertainment program in order to increase the customer satisfaction. The research is conducted in two hotels of Med Playa hotel chain in Benidorm, Spain. Hotel ...
  • St.Petersburg Escape Experience Tour 

    Palagina, Mariia; Zhak, Svetlana (Haaga-Helia ammattikorkeakoulu, 2017)
    The growing popularity of Russia as a tourist destination and the high interest towards escape rooms and quests opens new business opportunities and market niches. The aim of this thesis is to develop a tourist product ...
  • Event management and social media marketing: Viaporin kekri 

    Korhonen, Eva-Maria (Haaga-Helia ammattikorkeakoulu, 2017)
    This thesis is a written report of an overview on how to plan, manage and successfully pro-duce a marketing plan for an event held in a UNESCO World Heritage site, Suomenlinna. The thesis was commissioned by the governing ...
  • Local Residents´ Perceptions of Christmas in Helsinki for City Brand Development 

    Koivunen, Iiris; Hentilä, Noora (Haaga-Helia ammattikorkeakoulu, 2017)
    This thesis was commissioned by Helsinki Marketing, the city marketing company of Helsinki. The aim of Helsinki Marketing and its city marketing includes reinforcing the pride of the locals in relation to Helsinki, improving ...

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