Increasing Nono's website traffic and online sales with social media marketing
Riihikoski, Saara (2014)
Riihikoski, Saara
HAAGA-HELIA ammattikorkeakoulu
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2014120117663
https://urn.fi/URN:NBN:fi:amk-2014120117663
Tiivistelmä
This bachelor’s thesis will study social media marketing for a small business, the commissioning party Nono. Founded in 2003 and owned by entrepreneur Mari Riihikoski, Nono is a brand of handmade handbags and other small items. The Nono store has been a part of Stable Yards in Tampere for ten years and makes most of its income with sales there during summer and Christmas.
The focus of the thesis will be on Facebook advertisement and the launch of an Instagram account, with background research of traditional and social media marketing planning. The main objectives of this thesis are to increase the traffic on Nono’s website and increase sales on the online shop. Because the company has literally no marketing budget, the most sensible way of marketing would be through social media channels, as they are cheap or even free.
Facebook advertisement that guides consumers to the website of the company is quite cheap and the simple process of its creation is described in detail. The wish of the commissioning party was a clarification of Facebook contest rules, which do not allow contests that involve Facebook or its functions. The launch of an Instagram account was a very concrete act that was done to help Nono’s social media marketing.
Although an evaluation of how well the objectives were met is hard to determine before the campaigns recommended in this thesis have been completed, the launch of an Instagram account has already been a success for the commissioning party. As the Facebook contest rules were clarified, the recommendation is also to host any marketing campaign contest on, e.g. Instagram. An example of this type of campaign is given in this thesis.
The focus of the thesis will be on Facebook advertisement and the launch of an Instagram account, with background research of traditional and social media marketing planning. The main objectives of this thesis are to increase the traffic on Nono’s website and increase sales on the online shop. Because the company has literally no marketing budget, the most sensible way of marketing would be through social media channels, as they are cheap or even free.
Facebook advertisement that guides consumers to the website of the company is quite cheap and the simple process of its creation is described in detail. The wish of the commissioning party was a clarification of Facebook contest rules, which do not allow contests that involve Facebook or its functions. The launch of an Instagram account was a very concrete act that was done to help Nono’s social media marketing.
Although an evaluation of how well the objectives were met is hard to determine before the campaigns recommended in this thesis have been completed, the launch of an Instagram account has already been a success for the commissioning party. As the Facebook contest rules were clarified, the recommendation is also to host any marketing campaign contest on, e.g. Instagram. An example of this type of campaign is given in this thesis.