How to use social media as a communication tool: Case: Plan Finland
Hyvämäki, Miitta; Grasutis, Natalia (2014)
Lataukset:
2014
Julkaisun pysyvä osoite on
http://urn.fi/URN:NBN:fi:amk-2014120318325
http://urn.fi/URN:NBN:fi:amk-2014120318325
Tiivistelmä
The objective of the thesis is to improve the communication of Plan Finland’s volunteer Area Managers in social media by creating a communication package that focuses specifically on social media.
This thesis is a product-oriented study and the commissioning party is non-profit organization Plan Finland. The idea for the thesis came to mind when contacting Plan Finland, and dis-cussing possible thesis topics in the area of communication. There was a clear need for guidelines to unify the Area Managers’ communication as there are no guidelines at the mo-ment. The Area Managers have various educational and professional backgrounds, which mean that they have varying social media and communication skills.
The thesis consists of introductory, theoretical and empirical parts. The introductory describes the topic in general and explains the background for the thesis. The theoretical part consists of research on voluntary work, social media and a case study of another organization’s com-munication in social media. The empirical part includes describing and evaluating the results of questionnaires and interviews, as well as, planning and implementing the communication package. The questionnaires and interviews conducted are done using qualitative research method.
The main result of the thesis is a communication package for Plan Finland Area Managers that includes specific guidelines for using social media in voluntary work at Plan Finland. The package explains what social media is, why to use it and how to get started. The package is easy to use and covers all the major parts of communicating in social media. The package will be given to the Area Managers early 2015 and it gives a chance for them all to use social media as a communication tool regarding their background or skills.
This thesis is a product-oriented study and the commissioning party is non-profit organization Plan Finland. The idea for the thesis came to mind when contacting Plan Finland, and dis-cussing possible thesis topics in the area of communication. There was a clear need for guidelines to unify the Area Managers’ communication as there are no guidelines at the mo-ment. The Area Managers have various educational and professional backgrounds, which mean that they have varying social media and communication skills.
The thesis consists of introductory, theoretical and empirical parts. The introductory describes the topic in general and explains the background for the thesis. The theoretical part consists of research on voluntary work, social media and a case study of another organization’s com-munication in social media. The empirical part includes describing and evaluating the results of questionnaires and interviews, as well as, planning and implementing the communication package. The questionnaires and interviews conducted are done using qualitative research method.
The main result of the thesis is a communication package for Plan Finland Area Managers that includes specific guidelines for using social media in voluntary work at Plan Finland. The package explains what social media is, why to use it and how to get started. The package is easy to use and covers all the major parts of communicating in social media. The package will be given to the Area Managers early 2015 and it gives a chance for them all to use social media as a communication tool regarding their background or skills.