Tanzania Telecommunication Company Limited as a Mobile Service Provider
Ndyamukama, Edna (2014)
Ndyamukama, Edna
Tampereen ammattikorkeakoulu
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2014121519749
https://urn.fi/URN:NBN:fi:amk-2014121519749
Tiivistelmä
This bachelor’s thesis was researched and written under the consent and authority of Tanzania Telecommunication Company Limited (TTCL), with the purpose to find out ways of improving sales and profits of its mobile service department. The mobile service department of TTCL is performing poorly as compared to its competitors despite being managed by a strategically positioned and experienced company in tele-communication services. It was also meant to find out the positive contribution of competition in the mobile phone sector to the National income and economy.
The problem the company faces in running the mobile service business was identified by studying the company set-up and organization and interviewing the customers who use their services. Mobile service users of TTCL`s rival companies were also interviewed, as well as the managers and senior officers managing the mobile service department. A number of reasons which hindered the performance of the mobile service department of TTCL include:
1.Technology being used by TTCL being unique and unpopular to customers.
2.Lack of room for expansion of the company due to organization set up and management (Ownership).
3.Lack of enough capital investment from shareholders (Poor financial base).
The problem the company faces in running the mobile service business was identified by studying the company set-up and organization and interviewing the customers who use their services. Mobile service users of TTCL`s rival companies were also interviewed, as well as the managers and senior officers managing the mobile service department. A number of reasons which hindered the performance of the mobile service department of TTCL include:
1.Technology being used by TTCL being unique and unpopular to customers.
2.Lack of room for expansion of the company due to organization set up and management (Ownership).
3.Lack of enough capital investment from shareholders (Poor financial base).