Digital marketing in relation to business factors in small and mid-sized companies in Finland
Schelling, Axel (2014)
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This research takes look at how small and mid-sized companies in Finland use digital me-dia resources to promote their business and products. It investigates the use of different marketing methods and how those businesses make use the available tools with regards to the company size, annual revenue and other significant parameter. Since small and mid-sized companies have the some of the greatest problems to represent themselves online because of limited resources, it is therefore the idea for this research to clarify what type of company is effected the most and to find in what areas there would be need for im-provement. An inquiry has been conducted where managers and business owners were asked how their company is represented online. While in some business areas digital mar-keting strategies are already in place, a far bigger amount of more traditional companies still have not been able to catch up with the trend and the technology. It is therefore im-portant to point out how theses gabs can be resolved and how entrepreneurs will be able to understand and to confront these issues in order to sustain a competitiveness on a local as well as global market.
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