The European Expansion of TrueCPA Group
Duchamp-Bertrand, Arthur (2011)
Duchamp-Bertrand, Arthur
Tampereen ammattikorkeakoulu
2011
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201502122173
https://urn.fi/URN:NBN:fi:amk-201502122173
Tiivistelmä
The business world is in constant evolution, including when it comes to the different actors and their locations. As the economies of the Northern world have been slowing down, as it has been seen in North America, Europe and Japan, the developing economies have taken more and more importance, and have naturally started expanding out of their home countries. Most of these expansions have taken place in other developing countries, as they present more opportunities, but some have also expanded towards developed economies. This process remains new, but is likely to become more common as more companies take this step.
TrueCPA is a Chilean company that has decided to expand into Europe. They have first settled in Spain, and are planning to open new branches elsewhere on the Old Continent. The crucial point it is reaching right know begs the question of how to properly expand into Europe? While TrueCPA has already expanded, their experience can be useful for their future expansions, and to the eventual future expansions of other similar South American companies expanding into Europe.
To settle the question, both the expansion of TrueCPA into Spain, as well as that of three benchmarking companies have been studied. Those benchmarking companies are similarly from developing countries but have expanded to Europe in the past. The Thesis found that many different factors enter into account, such as the past of the company and its clients, the characteristics of the target market, in its regulations, size, culture and history, as well as the potentials of the home market in the industries and competitors it possesses.
TrueCPA is a Chilean company that has decided to expand into Europe. They have first settled in Spain, and are planning to open new branches elsewhere on the Old Continent. The crucial point it is reaching right know begs the question of how to properly expand into Europe? While TrueCPA has already expanded, their experience can be useful for their future expansions, and to the eventual future expansions of other similar South American companies expanding into Europe.
To settle the question, both the expansion of TrueCPA into Spain, as well as that of three benchmarking companies have been studied. Those benchmarking companies are similarly from developing countries but have expanded to Europe in the past. The Thesis found that many different factors enter into account, such as the past of the company and its clients, the characteristics of the target market, in its regulations, size, culture and history, as well as the potentials of the home market in the industries and competitors it possesses.