Uusimmat viitteet

  • Visual marketing - Employing Instagram in restaurant business. Case: Roster Helsinki Restaurant & Bar 

    Le, Trang (Saimaan ammattikorkeakoulu, 2018)
    The purpose of this study was to acquire a deeper understanding of visuals marketing and Instagram marketing, as well as its implementation in the restaurant industry. An evaluation and guidelines for the case company’s ...
  • Customer segmentation and efficient marketing : Case: Teboil Simpele 

    Harmanen, Riikka (Saimaan ammattikorkeakoulu, 2018)
    The thesis research was made in the partnership with the service station Teboil Simpele. The purpose of this empirical research was to study customer segmentation of Teboil Simpele and how the clientele has changed during ...
  • Motives of a film tourist - Case: Game of Thrones 

    Jokinen, Iida (Saimaan ammattikorkeakoulu, 2018)
    The purpose of this thesis was to find out why film tourists travel, by using the popular HBO series Game of Thrones as a case study. The research questions this thesis sought to answer were why film tourists travel; if ...
  • Literary tourism in Finland 

    Immonen, Tuuli (Saimaan ammattikorkeakoulu, 2018)
    This thesis arose from the author’s own interest in the literature, and tourism surrounding it. The objective of this study was to examine the phenomenon of literary tourism in Finland. The phenomenon was studied through ...
  • Marketing plan for a hotel in Bali 

    Koivunen, Saara (Saimaan ammattikorkeakoulu, 2018)
    The purpose of this thesis research was to create a marketing plan for a start-up hotel in Bali called “Sunrise Paradise”. The idea of creating a strategical marketing plan was to assist the company to find a potential ...
  • Culture shock of Vietnamese students in Germany 

    Le, Vi (Saimaan ammattikorkeakoulu, 2018)
    The purpose of the thesis was to examine various angles of Vietnamese students’ experience with culture shock in Germany and suggest possible methods to manage it. The thesis’s theory includes different scientific ...
  • Elaboration of an external customer feedback system in a restaurant 

    Priuttc, Evgenii (Saimaan ammattikorkeakoulu, 2017)
    Customer satisfaction is one of the most important factors in success of any business, as customers are the main source of profit generation. Satisfied or even delighted customers are more likely to become loyal to the ...
  • Promotional event for Holvi Restaurant. Case: Big Band Camp 2017 

    Zarubina, Ekaterina; Mikheeva, Sofia (Saimaan ammattikorkeakoulu, 2017)
    The main goal of the project-based thesis is planning and implementing a promotional event. The purpose of the case event was to conduct a marketing campaign for restaurant Holvi in Imatra, Finland. The project included ...
  • Marketing research on consumer behaviour and drinking habits of people living in Imatra - Lappeenranta region, Finland 

    Anttonen, Valeria (Saimaan ammattikorkeakoulu, 2017)
    The aim of this bachelor’s thesis was to carry out a marketing research aimed to understand the customer behaviour and customer drinking habits in Imatra-Lappeenranta region. The author believed that some companies within ...
  • Business plan for an African restaurant in Lappeenranta 

    Nyiramugisha, Mediatrice (Saimaan ammattikorkeakoulu, 2017)
    The title of the thesis is “Business Plan for an African Restaurant in Lappeenranta”. It was focusing on an ethnic restaurant offering meals from Asian and African cuisine. The purpose of this thesis is to prepare a business ...
  • Creation of optimal product-service mix for Russian-speaking customers. Case study: Hotel Copacabana, Spain. 

    Tazetdinova, Regina (Saimaan ammattikorkeakoulu, 2017)
    The objective of the study was to find out which services and products of Hotel Copacabana require improvements; which ones can be adopted from competitor hotels and which can be offered as new ones in order to build the ...
  • Business plan of a food truck in Saint Petersburg 

    Zavyalova, Ekaterina (Saimaan ammattikorkeakoulu, 2017)
    The purpose of the thesis was to investigate how to write a proper business plan and then implement gained knowledge in creating a business plan of a food truck in Saint Petersburg. A business plan serves as a guide for ...
  • Molecular mixology. Case: Molecular Days in the Restaurant Bar&Bistro. 

    Razvozova, Ksenia (Saimaan ammattikorkeakoulu, 2017)
    Molecular mixology is the way of serving a drink in an unusual shape with unconventional texture by using scientific approach to make drinker’s experience more interesting and to improve drink’s qualities. The purpose of ...
  • Organizing an overnight trip to Saint Petersburg for a Finnish group 

    Evdonina, Olga (Saimaan ammattikorkeakoulu, 2017)
    The purpose of the thesis project was to plan, organize and execute an overnight trip to Saint Petersburg. The main goal was to visit a charity concert. Other aims were to design a tour that would be conveniently scheduled, ...
  • Marketing with limited budget 

    Smirnova, Daria (Saimaan ammattikorkeakoulu, 2017)
    The purpose of this research-based thesis was to get an idea how managers of two small resembling hotels of a specific region deal with marketing process with a limited budget. In addition, the aim of the thesis was to ...

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