Uusimmat viitteet

  • Customer database creation and analysis for small-sized tourism agency in South Karelia 

    Bogdanova, Aleksandra (Saimaan ammattikorkeakoulu, 2018)
    The objective of this constructive research was to create a low-budget customer database for small-sized tourism agency to optimize company’s data management, working routine, customer service, and to gain knowledge from ...
  • Crisis management in hotel business : The case of Holiway Garden Resort & Spa in Bali and the Volcano Agung in 2017/2018 

    Renner, Miriam (Saimaan ammattikorkeakoulu, 2018)
    The purpose of the research was to develop an approach in crisis management especially for hotels according to their compiled special characteristics and unique areas. With the application of the developed fields of crisis ...
  • The effects of Instagram on young foreigners vacation choices in Asian countries 

    Le, Duong (Saimaan ammattikorkeakoulu, 2018)
    The purpose of this thesis is to understand more deeply how social media, especially Instagram influences the destination choice and how young travelers react to an Instagram post. This research is profitable for marketers ...
  • Sport tourism in Joensuu and Joensuu sub-region 

    Khirvonen, Irina (Saimaan ammattikorkeakoulu, 2018)
    The objective of the thesis was to explore the potential of Joensuu sub-region as a sport tourism destination. In order to achieve this aim, an analysis of existing sport tourism facilities, sport products, events, operating ...
  • Asian students’ preferences on destinations, choice criteria and purchase process for leisure accommodation when traveling in Europe 

    Nguyen, Hoang Quynh Nhu (Saimaan ammattikorkeakoulu, 2018)
    The purpose of the research was to discover preferences, choice criteria and decisive factors of purchase process regarding Asian students’ leisure traveling within Europe. The secondary data for this study was gathered ...
  • Kaiseki workshop 

    Aalto, Milka (Saimaan ammattikorkeakoulu, 2018)
    The objective of this thesis was to develop a workshop around the Japanese Kaiseki cui-sine and create a product that could be sold forward later on. The work was done in part-nership with Saimaa University of Applied ...
  • Visual marketing - Employing Instagram in restaurant business. Case: Roster Helsinki Restaurant & Bar 

    Le, Trang (Saimaan ammattikorkeakoulu, 2018)
    The purpose of this study was to acquire a deeper understanding of visuals marketing and Instagram marketing, as well as its implementation in the restaurant industry. An evaluation and guidelines for the case company’s ...
  • Customer segmentation and efficient marketing : Case: Teboil Simpele 

    Harmanen, Riikka (Saimaan ammattikorkeakoulu, 2018)
    The thesis research was made in the partnership with the service station Teboil Simpele. The purpose of this empirical research was to study customer segmentation of Teboil Simpele and how the clientele has changed during ...
  • Motives of a film tourist - Case: Game of Thrones 

    Jokinen, Iida (Saimaan ammattikorkeakoulu, 2018)
    The purpose of this thesis was to find out why film tourists travel, by using the popular HBO series Game of Thrones as a case study. The research questions this thesis sought to answer were why film tourists travel; if ...
  • Literary tourism in Finland 

    Immonen, Tuuli (Saimaan ammattikorkeakoulu, 2018)
    This thesis arose from the author’s own interest in the literature, and tourism surrounding it. The objective of this study was to examine the phenomenon of literary tourism in Finland. The phenomenon was studied through ...
  • Marketing plan for a hotel in Bali 

    Koivunen, Saara (Saimaan ammattikorkeakoulu, 2018)
    The purpose of this thesis research was to create a marketing plan for a start-up hotel in Bali called “Sunrise Paradise”. The idea of creating a strategical marketing plan was to assist the company to find a potential ...
  • Culture shock of Vietnamese students in Germany 

    Le, Vi (Saimaan ammattikorkeakoulu, 2018)
    The purpose of the thesis was to examine various angles of Vietnamese students’ experience with culture shock in Germany and suggest possible methods to manage it. The thesis’s theory includes different scientific ...
  • Elaboration of an external customer feedback system in a restaurant 

    Priuttc, Evgenii (Saimaan ammattikorkeakoulu, 2017)
    Customer satisfaction is one of the most important factors in success of any business, as customers are the main source of profit generation. Satisfied or even delighted customers are more likely to become loyal to the ...
  • Promotional event for Holvi Restaurant. Case: Big Band Camp 2017 

    Zarubina, Ekaterina; Mikheeva, Sofia (Saimaan ammattikorkeakoulu, 2017)
    The main goal of the project-based thesis is planning and implementing a promotional event. The purpose of the case event was to conduct a marketing campaign for restaurant Holvi in Imatra, Finland. The project included ...
  • Marketing research on consumer behaviour and drinking habits of people living in Imatra - Lappeenranta region, Finland 

    Anttonen, Valeria (Saimaan ammattikorkeakoulu, 2017)
    The aim of this bachelor’s thesis was to carry out a marketing research aimed to understand the customer behaviour and customer drinking habits in Imatra-Lappeenranta region. The author believed that some companies within ...

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