Consumer decision-making for booking home-based BnBs: Case Western Sydney
Moshabbir, Aroona (2015)
Lataukset:
Moshabbir, Aroona
Laurea-ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201504285230
https://urn.fi/URN:NBN:fi:amk-201504285230
Tiivistelmä
In many popular cities of the world, short-term accommodation for visitors is becoming increasingly expensive. Sydney is one such city. It is famous for its living standard and it is a regular destination for tourists and workers alike. Reputable online portals such as airbnb.com has made it possible for home owners (or even renters) to list their space online and make some money if someone books it. Suburban housing in Sydney is cheaper as compared to the main Sydney city. Similarly, the home-based BnBs are cheaper as compared to the hotels. Tourists frequent Sydney and now they are willing to book suburban accommodation at a significant distance from the tourist destinations. The purpose of the study is to identify factors that make people book accommodations at a significant distance from the tourist destinations.
The theory covered for this thesis consisted of online consumer behavior and marketing research. The factors that influence the consumers the most in making a decision for online booking and online money transactions were explored. Theory of market research was studied. To make the study more reliable, the author listed a bedroom on airbnb website and the people who booked and stayed were surveyed and interviewed.
Through quantitative and qualitative analysis of data, it was discovered that the main reason for booking home-based BnB rooms at a significant distance from tourist destinations was affordability. Moreover, mostly young people book the BnB rooms, because they are not interested in night time activities in the city and find it easy to travel in the public transport. Some people book home-based BnB rooms instead of the hotel rooms at tourist destinations because of the cheaper amenities and quieter neighborhoods.
Although, the study is limited to Western Sydney, however, it can be used by people living near other popular cities that are frequented by visitors for work or tourism. People living in other cities of Australia can also use this study to boost their home-based BnB business.
It is always advised to check with the city council or relevant authorities before listing a private space for commercial use. The author holds no responsibility for any legal problem arising in case the city council or relevant authorizes do not allow listing private space for commercial uses.
The theory covered for this thesis consisted of online consumer behavior and marketing research. The factors that influence the consumers the most in making a decision for online booking and online money transactions were explored. Theory of market research was studied. To make the study more reliable, the author listed a bedroom on airbnb website and the people who booked and stayed were surveyed and interviewed.
Through quantitative and qualitative analysis of data, it was discovered that the main reason for booking home-based BnB rooms at a significant distance from tourist destinations was affordability. Moreover, mostly young people book the BnB rooms, because they are not interested in night time activities in the city and find it easy to travel in the public transport. Some people book home-based BnB rooms instead of the hotel rooms at tourist destinations because of the cheaper amenities and quieter neighborhoods.
Although, the study is limited to Western Sydney, however, it can be used by people living near other popular cities that are frequented by visitors for work or tourism. People living in other cities of Australia can also use this study to boost their home-based BnB business.
It is always advised to check with the city council or relevant authorities before listing a private space for commercial use. The author holds no responsibility for any legal problem arising in case the city council or relevant authorizes do not allow listing private space for commercial uses.