Innovation in events management
Nguyen Bui Phuong, Tam (2015)
Nguyen Bui Phuong, Tam
Savonia-ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201505229696
https://urn.fi/URN:NBN:fi:amk-201505229696
Tiivistelmä
Events industry has been developing rapidly and improving significantly living standard in recent decades. The main reason for the remarkable development in the industry is innovation which is easy to acknowledge yet difficult to achieve.
With the basic of human’s creative ability and available technological applications, the main theoretical framework of the thesis was created including innovation resources and innovation applications. The content in innovation resources was used to develop several possible innovative applications/techniques in the later chapters. Those applications/techniques were based on for undertaking researches for the thesis so as to find the answers for the research question.
Due to the various types and complicated characteristics of events industry, qualitative research was used on two events organizations which are Integration Communication (Vietnam) and J Model Management (France). Four semi-structure interviews and observation method were applied in the research process for comprehending clearly which innovations the companies adopted and how they apply it to their events. The observation process occurred in four months (two months per firm) and the interviews with four event professionals were conducted via emails, Skype, and phone call in either English or Vietnamese. The data collected from two research methods were analyzed to draw the conclusions for innovations used in events generally. The practical conclusions then were compared to the initial philosophy for evaluating the research methods and especially for ascertaining the dynamic innovative tools in events industry today.
To sum up, technology (tangible and intangible), ideas generalization, and deployment of guests are the most valuable techniques which have been applied strategically in numerous events recently.
With the basic of human’s creative ability and available technological applications, the main theoretical framework of the thesis was created including innovation resources and innovation applications. The content in innovation resources was used to develop several possible innovative applications/techniques in the later chapters. Those applications/techniques were based on for undertaking researches for the thesis so as to find the answers for the research question.
Due to the various types and complicated characteristics of events industry, qualitative research was used on two events organizations which are Integration Communication (Vietnam) and J Model Management (France). Four semi-structure interviews and observation method were applied in the research process for comprehending clearly which innovations the companies adopted and how they apply it to their events. The observation process occurred in four months (two months per firm) and the interviews with four event professionals were conducted via emails, Skype, and phone call in either English or Vietnamese. The data collected from two research methods were analyzed to draw the conclusions for innovations used in events generally. The practical conclusions then were compared to the initial philosophy for evaluating the research methods and especially for ascertaining the dynamic innovative tools in events industry today.
To sum up, technology (tangible and intangible), ideas generalization, and deployment of guests are the most valuable techniques which have been applied strategically in numerous events recently.