Feasibility Study for a Start-Up Enterprise
Ganbat, Enkh-Undral (2015)
Ganbat, Enkh-Undral
Tampereen ammattikorkeakoulu
2015
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015052610294
https://urn.fi/URN:NBN:fi:amk-2015052610294
Tiivistelmä
The aim of this bachelor’s thesis was to study and provide analyses in certain business fields regarding the feasibility study for a start-up enterprise that will be established in a remote lake holiday destination in Mongolia, by the writer acting as an entrepreneur.
The proposed start-up enterprise aims to provide a snorkeling gear rental service for leisure travelers visiting Khatgal village in Lake Khuvsgul. Lake Khuvsgul is considered as one of the most attractive tourism destinations of the country. However, the tourism service providers are mostly limited to hospitality businesses and only a handful of recreational activities are available for the ever increasing number of tourists visiting the area. This situation is considered to be an opportunity by the writer, and greatly influences in developing the business idea, with a goal of establishing a start-up enterprise to provide services which meets the customers’ needs.
Primary data were collected through a customer satisfaction field survey by the author and covered total number of 420 interviewees. It served as the main data source for the study as availability of secondary data had been lacking in general. Data analysis was approached with coding in three phases: open coding, axial coding and selective coding.
In order to generate a realistic feasibility study, the author investigated the viability of the business concept, and analysed the business industry, market, customers and com-petitors, as well as external and internal business environment factors and financials, to determine whether the writer’s business idea has a possibility to emerge into a start-up enterprise, or not.
The conclusion drawn up from the feasibility study enables the reader to consider the possibility of success or failure of the proposed start-up enterprise realisation. The feasibility study is also for facilitating the business plan of the start-up enterprise in future.
The proposed start-up enterprise aims to provide a snorkeling gear rental service for leisure travelers visiting Khatgal village in Lake Khuvsgul. Lake Khuvsgul is considered as one of the most attractive tourism destinations of the country. However, the tourism service providers are mostly limited to hospitality businesses and only a handful of recreational activities are available for the ever increasing number of tourists visiting the area. This situation is considered to be an opportunity by the writer, and greatly influences in developing the business idea, with a goal of establishing a start-up enterprise to provide services which meets the customers’ needs.
Primary data were collected through a customer satisfaction field survey by the author and covered total number of 420 interviewees. It served as the main data source for the study as availability of secondary data had been lacking in general. Data analysis was approached with coding in three phases: open coding, axial coding and selective coding.
In order to generate a realistic feasibility study, the author investigated the viability of the business concept, and analysed the business industry, market, customers and com-petitors, as well as external and internal business environment factors and financials, to determine whether the writer’s business idea has a possibility to emerge into a start-up enterprise, or not.
The conclusion drawn up from the feasibility study enables the reader to consider the possibility of success or failure of the proposed start-up enterprise realisation. The feasibility study is also for facilitating the business plan of the start-up enterprise in future.