Creating a social media strategy for Fleuriste
Poursadigh, Nicolas (2015)
Poursadigh, Nicolas
Haaga-Helia ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015052810995
https://urn.fi/URN:NBN:fi:amk-2015052810995
Tiivistelmä
A social media marketing strategy for case company Fleuriste. The SMM strategy includes: goals and objectives, identify the target audience, choosing the right channels, content plan and engagement. The thesis based on a customer survey and desk research into social media marketing theories.