War for talent - Recruitment within the financial services provider Company X
Zintl, Alexandra (2015)
Zintl, Alexandra
Tampereen ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015081814046
https://urn.fi/URN:NBN:fi:amk-2015081814046
Tiivistelmä
This bachelor’s thesis was commissioned by the Talent Acquisition department of Company X which is a custodian bank and one of the world’s leading providers of financial services. The purpose of this thesis was to investigate why the bank did not receive enough applications of matching talents and the objective was to find out how the bank recruits in Europe, Middle East and Africa and in which areas the recruitment process could be improved in order to obtain more applications.
In the theoretical part it was described how recruitment is done in general, different recruitment methods were explained and the current trends were pointed out to the commissioner.
The research was conducted in form of a web-based questionnaire, which included a mixture of quantitative and qualitative approaches. The questionnaire consisted of 10 questions and was sent to Company X recruiters in 14 countries from which 10 countries participated. The timeframe by when the survey had to be completed was 3 weeks. In addition, a competitor website analysis was carried out to investigate how other companies do their recruitment and how Company X could learn from it and improve its own website.
Results from the research have shown that Company X should invest more in employer branding, establish and use talent pools, engage more in social networks, reduce the number of roles per recruiter and increase the job posting budget. Additionally, further information for students and graduates, about the recruiting process and local specific content should be added to the company website.
Through this thesis important suggestions could be given to Company X in order to improve their recruitment process. Additionally, ideas for a possible further research in certain fields were pointed out.
This thesis includes confidential information, which is only determined for the commissioner and the supervisor of this thesis and is therefore excluded from the public report.
In the theoretical part it was described how recruitment is done in general, different recruitment methods were explained and the current trends were pointed out to the commissioner.
The research was conducted in form of a web-based questionnaire, which included a mixture of quantitative and qualitative approaches. The questionnaire consisted of 10 questions and was sent to Company X recruiters in 14 countries from which 10 countries participated. The timeframe by when the survey had to be completed was 3 weeks. In addition, a competitor website analysis was carried out to investigate how other companies do their recruitment and how Company X could learn from it and improve its own website.
Results from the research have shown that Company X should invest more in employer branding, establish and use talent pools, engage more in social networks, reduce the number of roles per recruiter and increase the job posting budget. Additionally, further information for students and graduates, about the recruiting process and local specific content should be added to the company website.
Through this thesis important suggestions could be given to Company X in order to improve their recruitment process. Additionally, ideas for a possible further research in certain fields were pointed out.
This thesis includes confidential information, which is only determined for the commissioner and the supervisor of this thesis and is therefore excluded from the public report.