The English nation-brand and international recruitment from Finland
Eriksson, Tove (2012)
Lataukset:
Eriksson, Tove
Arcada - Nylands svenska yrkeshögskola
2012
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2012060612002
https://urn.fi/URN:NBN:fi:amk-2012060612002
Tiivistelmä
The topic of the thesis is the English nation-brand and international recruitment from Finland. The aim of the research was to determine what the nation brand of England is based on the perception of university students from England and Finland, and whether the nation-brand attracts talent from Finland. The talent attraction was researched through Finnish university students’ interest in moving to England to work. The theoretical framework was gathered from books and internet sources, where nation brand theories were used as a base for the empirical research. The research method used was a quantitative research method, where questionnaires about the nation brand of England were distributed through social media in Finland and England. Also a questionnaire researching Finnish university students’ interest in moving to England was distributed in Finland. The two research questions of the thesis are; “What is the English nation brand according to English and Finnish university students?” and “Does the English nation-brand influence Finnish university students’ choices to seek a job placement in England in a positive or negative way?” The limitations in researching these questions were the sample size and lack of an absolute truth in what the nation brand is. The results gathered were analyzed using SPSS and various charts, indicating that the perception of the nation brand is very similar according to Finnish and English university students and that the talent attraction is quite successful. The topic of the thesis is the English nation-brand and international recruitment from Finland. The aim of the research was to determine what the nation brand of England is based on the perception of university students from England and Finland, and whether the nation-brand attracts talent from Finland. The talent attraction was researched through Finnish university students’ interest in moving to England to work. The theoretical framework was gathered from books and internet sources, where nation brand theories were used as a base for the empirical research. The research method used was a quantitative research method, where questionnaires about the nation brand of England were distributed through social media in Finland and England. Also a questionnaire researching Finnish university students’ interest in moving to England was distributed in Finland. The two research questions of the thesis are; “What is the English nation brand according to English and Finnish university students?” and “Does the English nation-brand influence Finnish university students’ choices to seek a job placement in England in a positive or negative way?” The limitations in researching these questions were the sample size and lack of an absolute truth in what the nation brand is. The results gathered were analyzed using SPSS and various charts, indicating that the perception of the nation brand is very similar according to Finnish and English university students and that the talent attraction is quite successful.