How to attract tourists to Halkidiki : Destination Research
Marits, Jekaterina (2010)
Marits, Jekaterina
HAAGA-HELIA ammattikorkeakoulu
2010
Creative Commons Attribution-NonCommercial-NoDerivs 1.0 Finland
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201303042903
https://urn.fi/URN:NBN:fi:amk-201303042903
Tiivistelmä
The following report is a bachelor thesis of last year student of BA degree program in Tourism.
This is a research-oriented report which investigates Halkidki tourism destination in Greece. The goal of the thesis is to come up with suggestions for improvement of the destination and with strategic objectives, in order to be able to attract more national and international tourists.
Thesis consist of quantitative and qualitative researches, which support thesis’s research question.
The report covers following major parts:
− Introduction
− Theoretical research on tourism destination, destination management organizations and management of the destinations
− Situational assessment
− External and internal analysis
− SWOT
− Suggestions for improvement
− Strategic objectives
− Conclusion
− Bibliography
This is a research-oriented report which investigates Halkidki tourism destination in Greece. The goal of the thesis is to come up with suggestions for improvement of the destination and with strategic objectives, in order to be able to attract more national and international tourists.
Thesis consist of quantitative and qualitative researches, which support thesis’s research question.
The report covers following major parts:
− Introduction
− Theoretical research on tourism destination, destination management organizations and management of the destinations
− Situational assessment
− External and internal analysis
− SWOT
− Suggestions for improvement
− Strategic objectives
− Conclusion
− Bibliography