Marketing Research on Practical Training Abroad
Karsikas, Krista (2013)
Karsikas, Krista
Tampereen ammattikorkeakoulu
2013
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201304265254
https://urn.fi/URN:NBN:fi:amk-201304265254
Tiivistelmä
The aim of the thesis was to conduct a marketing research on the vocational school students’ interest in carrying out their practical training in Spain. The thesis was made in collaboration with a student service agency called Spain Internship SC, a company which offers internship places around Spain for students and recent graduates. The main purpose of the research made for the thesis was to find out the students’ interest in carrying out their practical training abroad and also to find out whether the schools are interested in collaboration with Spain Internship SC to ease the students’ mobility between Spain and Finland.
The theoretical framework of the thesis includes definition and deeper investigation of marketing research, services marketing and business to business marketing. Moreover, the process of collaboration development is defined and introduced.
For the empirical part of the thesis a research was made to support the theoretical framework. The survey was carried out in a form of questioning by using a questionnaire, which was delivered to the vocational school students in order to examine their interest in performing their practical training in Spain. Furthermore, an interview was made with international coordinators of the schools to find out the schools’ interest in collaboration with Spain Internship SC.
Qualitative research was used to analyze the answers received from the interviews, whereas quantitative approach was used in the survey analysis. The results gained from the survey and interviews showed that there are potential marketing opportunities for Spain Internship SC in the vocational school sector, and collaboration between the schools and Spain Internship SC is practicable.
The theoretical framework of the thesis includes definition and deeper investigation of marketing research, services marketing and business to business marketing. Moreover, the process of collaboration development is defined and introduced.
For the empirical part of the thesis a research was made to support the theoretical framework. The survey was carried out in a form of questioning by using a questionnaire, which was delivered to the vocational school students in order to examine their interest in performing their practical training in Spain. Furthermore, an interview was made with international coordinators of the schools to find out the schools’ interest in collaboration with Spain Internship SC.
Qualitative research was used to analyze the answers received from the interviews, whereas quantitative approach was used in the survey analysis. The results gained from the survey and interviews showed that there are potential marketing opportunities for Spain Internship SC in the vocational school sector, and collaboration between the schools and Spain Internship SC is practicable.