An introduction to the European Aerospace Industry. Case company: Forza Global Solutions
Purhonen, Tapio (2014)
Purhonen, Tapio
HAAGA-HELIA ammattikorkeakoulu
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2014101414730
https://urn.fi/URN:NBN:fi:amk-2014101414730
Tiivistelmä
Forza Global Solutions is a small, growing business that operates in a niche market and constantly looks for new opportunities. This has lead to a commission for a market analysis on European aerospace industry to find out if the commissioner should consider entering the given market and the topics that require a more detailed attention.
The objective was to find characteristics and situation of the aerospace manufacturing industry in Europe. The commissioner is based in Mexico and has its customers mostly within automotive sector in North America, whereas Europe is a rather new market for it.
This report consists of market analysis and competitive strategy theories by authors such as Michael Porter and David Aaker as well as online sources such as NetMBA. Data from aerospace, plastic packaging and returnable transit packaging in Europe is gathered based on the guidelines from the theory. The data are analyzed and summarized in the end. Also, a SWOT analysis is made in the end of the report, based on the data and the commissioner’s internal factors.
According to the key findings, the industry is rather challenging to enter since the buyers’ requirements for suppliers are strict and the competition is fierce. However, there is a vast market which is why further areas of investigation are discussed.
The objective was to find characteristics and situation of the aerospace manufacturing industry in Europe. The commissioner is based in Mexico and has its customers mostly within automotive sector in North America, whereas Europe is a rather new market for it.
This report consists of market analysis and competitive strategy theories by authors such as Michael Porter and David Aaker as well as online sources such as NetMBA. Data from aerospace, plastic packaging and returnable transit packaging in Europe is gathered based on the guidelines from the theory. The data are analyzed and summarized in the end. Also, a SWOT analysis is made in the end of the report, based on the data and the commissioner’s internal factors.
According to the key findings, the industry is rather challenging to enter since the buyers’ requirements for suppliers are strict and the competition is fierce. However, there is a vast market which is why further areas of investigation are discussed.