Selling to Sweden Case: SW-Development Ltd.
Pätsi, Sini (2014)
Pätsi, Sini
Tampereen ammattikorkeakoulu
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2014102815015
https://urn.fi/URN:NBN:fi:amk-2014102815015
Tiivistelmä
To be able to succeed in sales, a company is forced to have a sales strategy. Different strategies may be combined to achieve the most cost effective solution. This thesis concentrates on figuring out different sales strategies taking B2B (business to business) sales into consideration. Finally a proposition about the sales strategy for SW-Development Ltd. for Swedish markets is given.
This thesis was conducted during a practical training period at SW-Development Ltd. SW-Development Ltd is specialized in supply chain profitability improvement and provides solutions as a form of software. The intention of this thesis was to gather clear facts about the differences between Sweden and Finland for this internationalizing company. Information about the target country was gathered to a PESTLE –analysis for getting a broad overview. With this analysis the company may compare the differences and estimate resources needed for sales in Sweden. SW-Development Ltd. already has Swedish customers but with the help of this thesis they may improve the quality of their sales.
SW-Development Ltd. has a very specialized product and therefore findings in this thesis cannot be generalized. However, overall knowledge about sales and the target country assisted on creating a unified entirety.
This thesis was conducted during a practical training period at SW-Development Ltd. SW-Development Ltd is specialized in supply chain profitability improvement and provides solutions as a form of software. The intention of this thesis was to gather clear facts about the differences between Sweden and Finland for this internationalizing company. Information about the target country was gathered to a PESTLE –analysis for getting a broad overview. With this analysis the company may compare the differences and estimate resources needed for sales in Sweden. SW-Development Ltd. already has Swedish customers but with the help of this thesis they may improve the quality of their sales.
SW-Development Ltd. has a very specialized product and therefore findings in this thesis cannot be generalized. However, overall knowledge about sales and the target country assisted on creating a unified entirety.