Foreign Market Entry - The strategic decision of an entry mode to China by an environmental technology firm
Monerris Virkki, Jyri (2014)
Monerris Virkki, Jyri
HAAGA-HELIA ammattikorkeakoulu
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2014102915035
https://urn.fi/URN:NBN:fi:amk-2014102915035
Tiivistelmä
This bachelor’s thesis was executed for Wind Power Finland Ltd and it concentrates on the strategic decision of a foreign market entry mode to China, especially to the environmental technology markets. The commissioning company, Wind Power Finland Ltd, is a micro-company with four employees that operates in the environmental technology sector. The company was established in 2013. Now Wind Power Finland Ltd wants to expand its business to China, and is therefore looking for the best market entry mode for that.
The objective of this thesis is to focus on the foreign market entry modes and the factors affecting the choice of a certain entry mode/strategy. Chinese wind power as an industry and a market is also discussed alongside with Chinese business customs. The goal of the thesis is to come up with recommendations for Wind Power Finland Ltd on what market entry mode strategy to choose that best would suit the company’s purposes.
The thesis information is based on the theory part, which is mainly collected by desktop studying. Then, based on the theory found, qualitative research was conducted by interviewing two business professionals face-to-face. The collected data was analysed by using a content analysis process by Mayring.
Based on the research results and my own conclusions, the best market entry mode option for Wind Power Finland Ltd is either an equity joint venture or a consortium. These modes are contractual entry modes, also called intermediate entry modes.
The objective of this thesis is to focus on the foreign market entry modes and the factors affecting the choice of a certain entry mode/strategy. Chinese wind power as an industry and a market is also discussed alongside with Chinese business customs. The goal of the thesis is to come up with recommendations for Wind Power Finland Ltd on what market entry mode strategy to choose that best would suit the company’s purposes.
The thesis information is based on the theory part, which is mainly collected by desktop studying. Then, based on the theory found, qualitative research was conducted by interviewing two business professionals face-to-face. The collected data was analysed by using a content analysis process by Mayring.
Based on the research results and my own conclusions, the best market entry mode option for Wind Power Finland Ltd is either an equity joint venture or a consortium. These modes are contractual entry modes, also called intermediate entry modes.