Creating criteria for sustainable tourism products in Finland
Stauffer-Korte, Jenni (2014)
Stauffer-Korte, Jenni
HAAGA-HELIA ammattikorkeakoulu
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2014110615288
https://urn.fi/URN:NBN:fi:amk-2014110615288
Tiivistelmä
Commissioner of this thesis is HAAGA-HELIA University of Applied Sciences. The objective of this research is to create criteria for sustainable tourism products and find also existing products or sustainable supply in Finland.
Negative impacts of tourism can be minimized and different criteria and indicators have been created worldwide in order to maintain sustainable tourism development and improve tourism management practices and decision-making in tourism destinations. As a consequence the number of tourism businesses, which are committed to follow the principles of sustainable tourism development, has grown together with different sustainable tourism products. Information and Communication Technology (ICT) could be an opportunity for entrepreneurs to promote their sustainable tourism products and ultimately mobile devices could enhance sustainable tourism purchases.
Research problem indicates the need to better understand what kind of criteria there exists, which criteria are used to define sustainable tourism products and whether the current criteria are considered useable. It is also mandatory to explore closely sustainable products and supply in Finland and finally find out if these products could be sold through mobile devices.
The methodological approach in this research is deductive and based on extensive theory, supported by company interviews. Research approach chosen is qualitative research and data will be collected by using semi-structured interviews where the sample is deliberately chosen. Target group of this research represent small Finnish nature tourism businesses and tourism businesses that offer organic or ecologically responsible tourism services and have environmental certificate.
Negative impacts of tourism can be minimized and different criteria and indicators have been created worldwide in order to maintain sustainable tourism development and improve tourism management practices and decision-making in tourism destinations. As a consequence the number of tourism businesses, which are committed to follow the principles of sustainable tourism development, has grown together with different sustainable tourism products. Information and Communication Technology (ICT) could be an opportunity for entrepreneurs to promote their sustainable tourism products and ultimately mobile devices could enhance sustainable tourism purchases.
Research problem indicates the need to better understand what kind of criteria there exists, which criteria are used to define sustainable tourism products and whether the current criteria are considered useable. It is also mandatory to explore closely sustainable products and supply in Finland and finally find out if these products could be sold through mobile devices.
The methodological approach in this research is deductive and based on extensive theory, supported by company interviews. Research approach chosen is qualitative research and data will be collected by using semi-structured interviews where the sample is deliberately chosen. Target group of this research represent small Finnish nature tourism businesses and tourism businesses that offer organic or ecologically responsible tourism services and have environmental certificate.