Managing website development project in a business-to-business company
Immonen-Seise, Elina (2014)
Immonen-Seise, Elina
HAAGA-HELIA ammattikorkeakoulu
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2014111715811
https://urn.fi/URN:NBN:fi:amk-2014111715811
Tiivistelmä
Websites are one of the most important marketing channels for many business-to-business companies. However, very often company websites in the field of professional services look and feel very similar to each other. It seems that it is hard to stand out from the competition through a website even though the online solutions and technologies are constantly developing.
This thesis describes a company website renewal project in a Finnish business-to-business firm that offers professional services to corporate clients. This research provides conclusions and recommendations for the target organization for website development in the future.
First this thesis introduces the research question, the organization and the business environment it operates in. Relevant theories are presented in the framework of the thesis. Content marketing and content strategy are important parts of the theory of this thesis as well as brand management. It also addresses personal branding and emotions in the context of brand management and corporate websites.
The data collection and the website renewal project plan are described jointly with the project management process. Project management analysis pinpoints the probable difficulties during a project and provides means to avoid them with proper project plan.
Website content development is a continuous process and it is important that the content on the site serves its audience. Meaningful and valuable content is one of the key factors for any corporate website. In the conclusions of this thesis some suggestions are presented for creating engaging corporate website content to awake affection and engagement within target groups.
This thesis describes a company website renewal project in a Finnish business-to-business firm that offers professional services to corporate clients. This research provides conclusions and recommendations for the target organization for website development in the future.
First this thesis introduces the research question, the organization and the business environment it operates in. Relevant theories are presented in the framework of the thesis. Content marketing and content strategy are important parts of the theory of this thesis as well as brand management. It also addresses personal branding and emotions in the context of brand management and corporate websites.
The data collection and the website renewal project plan are described jointly with the project management process. Project management analysis pinpoints the probable difficulties during a project and provides means to avoid them with proper project plan.
Website content development is a continuous process and it is important that the content on the site serves its audience. Meaningful and valuable content is one of the key factors for any corporate website. In the conclusions of this thesis some suggestions are presented for creating engaging corporate website content to awake affection and engagement within target groups.