Tjäreborg's hiking tour in Madeira – an ecotourism product?
Peltomaa, Miira (2015)
Peltomaa, Miira
Tampereen ammattikorkeakoulu
2015
Creative Commons Attribution-NonCommercial-NoDerivs 1.0 Suomi
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201503022655
https://urn.fi/URN:NBN:fi:amk-201503022655
Tiivistelmä
The purpose of the thesis is to analyse Tjäreborg's tourism product Hiking Tour in Madeira using the ecotourism concept. The tour takes place in the island of Madeira and is conducted in co-operation with a Finnish travel operator Natura Viva. Flights from Helsinki to Funchal and accommodation in the location are included to the seven day tour in Madeira.
The framework of ecotourism is investigated and the analysis is made on the basis of the guidelines of the concept criteria. More precise information on the details of the tour are collected from the creator and the guide of the tour, CEO of Natura Viva, Ilkka Lariola.
The results are analysed by using the World Wide Fund for Nature’s guideline for planning an ecotourism product which is based on the definition of the creator of ecotourism and the model of International Ecotourism Society.
The subquestion of this thesis is the ecotourism-type of Tjäreborg's Hiking Tour using the typology by Kreg Lindberg (1991).
The research shows that the Hiking Tour in Madeira can be classified as a dedicated ecotourism product.
The framework of ecotourism is investigated and the analysis is made on the basis of the guidelines of the concept criteria. More precise information on the details of the tour are collected from the creator and the guide of the tour, CEO of Natura Viva, Ilkka Lariola.
The results are analysed by using the World Wide Fund for Nature’s guideline for planning an ecotourism product which is based on the definition of the creator of ecotourism and the model of International Ecotourism Society.
The subquestion of this thesis is the ecotourism-type of Tjäreborg's Hiking Tour using the typology by Kreg Lindberg (1991).
The research shows that the Hiking Tour in Madeira can be classified as a dedicated ecotourism product.