Theseus - Selaus asiasanan mukaan "advertising"
Viitteet 101-120 / 136
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The effect of brand function if an advertisement fails: One minute and 49 seconds that cost $8 billion
(2021)This research investigates the effect of brand functions as defined by Jean-Noël Kapferer on advertising, focusing on a poorly received advertising campaign. The material was sourced from YouTube for the advertisement: ... -
The Effectiveness of Podcast Ads on Listeners in Germany: an evaluation using the DAGMAR Model
(2024)Podcasts are becoming more and more popular which can be seen in the increasing number of annual podcast listeners in Germany. Due to their high reach of listeners, podcasts are very popular as an advertising medium these ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
The Effectiveness of YouTube as a Digital Advertising Platform
(2023)YouTube has attained the status of one of the largest video streaming and search engines due to digitalization. Since the launch of the website, its audience has grown in substantial numbers. With this, organizations have ... -
The effects of Facebook advertising on the behavioural intentions of 30-50-year-old CEFR English teachers
(2022)This is a research-based thesis for Company X, which plans to develop and offer interactive digital CEFR English teaching materials to teachers who use the Common European Reference for Languages when teaching different ... -
The Effects of Superbowl Advertisements on European Advertisement Trends
(2023)The purpose of the thesis was to find out the impact of Super Bowl advertisements and general trends on European trends and consumer behavior within the European continent. One objective was to research how these trends ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
The Ethics of Advertising to Children
(2021)This thesis focuses on the ethics of advertising to children. It attempts to challenges the widespread assumption that marketing to children is unethical. Many academic papers on the topic discuss what should be done to ... -
The Future of Advertising in the World of Climate Change
(2020)The aim of the thesis was to map and better understand climate change from the point of view of the advertising industry, as well as to increase the understanding of the responsibility of the industry regarding the ... -
The Generational Responses to Emotional Triggers in Social Media Video Advertisements in Cosmetic Industry
(2023)The explanatory sequential mixed method, conducted with quantitative survey following up with semi-structured in-depth interviews to discover the emotional responses of Gen Z and Millennials to social media video advertisements. ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
The impact of advertisement on young women’s life : young women´s perception of the representation of beauty ideals and health in advertisement
(2022)Beauty ideals are extremely commonly present in media, in advertisements and in social media. Seldom, beauty ideals are based on health or healthy actions but encourage on unhealthy actions towards something which is not ... -
The impact of advertising on consumer buying behaviour : case of Coca-Cola and Indomie
(2023)Advertisement is a method of communication that provides viewers with information and influences their decision to purchase an item or service. Two prominent companies that have had a significant investment in advertisement ... -
The impact of advertising on the consumer's buying behavior
(2021)Studying a market, producing a product and selling it are important steps for each company. With technological growth, businesses have efficient means of communication which they use in these interactions, either within ... -
The impact of disclosing a sponsorship on the credibility of an influencer on Instagram
(2023)As social media has seen a fast increase in usage, companies have started to utilize the platforms for online advertising. Influencers, people with engaged followers, have started to promote products as a means of online ... -
The Impact of Social Media Advertising on Buying Behavior
(2024)Tämän opinnäytetyön tutkimusaihe on sosiaalisen median vaikutus ostoskäyttäytymiseen. Digitaalinen kehitys on vähentänyt perinteisten markkinointikanavien suosiota ja tehokkuutta. Digitaalisen kehityksen myötä sosiaalisesta ... -
The Implementation of Integrated Marketing Communications in the Automotive Industry
(2022)The objective of this thesis was to investigate how automotive brands are implementing Integrated Marketing Communication (IMC) to enhance their brands and ensure customers purchase their products or services. Qualitative ... -
The Influence of Billboard Ads on voting pattern in the 2023 presidential Election in Nasarawa State, Nigeria.
(2024)This study is aimed at examining the “Influence of Billboard ads on voting pattern in the 2023 election in Nasarawa state.” Its objectives are to evaluate the role billboard played in voters education during the 2023 ... -
The influence of brands and advertising on consumer´s purchasing and consumption behaviour in the German wireless head- and earphone market
(2020)The aim of the study was to find out whether or how brands and their advertising influence the willingness of people to buy a branded product rather than a product from an unknown product in the German wireless head- and ... -
The influence of YouTube influencer marketing on attitudes of generation Z.
(2019)The research aims to understand the growing phenomenon of influencer marketing as well as develop knowledge and thoughts on how influencer marketing effects on consumers’ buying behaviour. The topic of the thesis is limited ... -
The marketing communication strategy of Volkswagen in the face of ecological pressure
(2023)The purpose of this thesis is to study marketing practices related to electric vehicles Volkswagen, in a context of global environmental concerns and their impact on the consumer. During this study we will try to ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
The merits of using digital platforms for marketing and creating awareness for a new product or service.
(2021)ABSTRACT Digital platforms have become useful tools in marketing and creating awareness for products or services. Unlike traditional media, digital platforms create a level field where businesses can thrive as they grow ... -
The new era of marketing and how it is perceived by customers
(2021)As internet is becoming more and more accessible around the globe, the amount of online shopping is on the rise as well. The increasing use of these platforms has given companies multiple different ways to market their ...














