Theseus - Selaus asiasanan mukaan "consumer behaviour"
Viitteet 101-120 / 484
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Continued investment in artificial intelligence and its impact on customer satisfaction and more specifically customer behavior
(2023)The aim of my thesis is to evaluate the impact of the use of Artificial Intelligence on consumers in order to be able to define whether the use of this new type of technology can be an advantage and to know the opportunities ... -
Corporate Social Responsibility Practice and Consumer Behavior in Sokos Hotel Chain
(2020)Corporate social responsibility (CSR) helps a company be socially accountable to its stakeholders. Recently, CSR activities have become a growing concern, especially in the hospitality sector, and the hotel business is one ... -
Cosmetic Brand Value In The Finnish Market
(2023)Tämä opinnäytetyö tutkii kosmetiikkabrändin merkitystä Suomen markkinoilla ja brändin arvoa. Tutkimuksessa käsitellään muun muassa; brändin pääoman merkitystä, suomalaista kuluttajakäyttäytymistä, asiakasuskollisuutta ja ... -
Counterfeit Impact on High-end Luxury Products: investigating French Generation Z Consumers’ Attitude towards High-end Luxury Counterfeit Products and Purchasing Intention.
(2023)The phenomenon of counterfeiting continues to spread more and more around the world every day. As a result, the resulting problems continue to affect luxury brands and damage their image. Nevertheless, only lately has the ... -
Covid-19 and Wolt: Accelerating Development in Customer Outreach – Transforming Customer Behaviour
(2023)The Covid-19 pandemic required people to transition from traditional dine-in experiences to online food delivery services. Wolt had a dynamic role in enabling this transition. By providing reliable and effectual service, ... -
COVID-19 effect on travel behaviour among Vantaa residents
(2020)The aim of this thesis is to research the effect of the ongoing COVID-19 on the traveling and the use of tourism product among Vantaa resident. COVID-19 is virus disease that was first identified in Wuhan district China, ... -
Crafting Consumer Cravings: Uncovering the Influence of Labelling and Packaging in the Craft Beer Scene : A Study on the Influence of Craft Beer Packaging and Labelling on Consumer Preferences During the Buying Decision Process
(2024)Inspired by the diversification of increasingly expressive packaging designs in the craft beer market, this thesis aimed to study the implications of packaging and labelling on consumer behaviours within this niche, ... -
Creating a Green Start-up Business Plan for a Sustainable Fashion Retail Business in Vietnam
(2022)Fast fashion has caused several catastrophes in the world, thus sustainable fashion has become an innovative solution. However, there are still different obstacles when it comes to the fashion business reaching consumers. ... -
Creating an effective digital marketing plan for a small new coffee shop: ChoCoCha
(2020)Today, with the development of the Internet, people spend a great amount of time online carrying out searches, checking social media, and shopping online. Customers surf the Internet to look for products and services that ... -
Creating business model for Terveys food services
(2021)This thesis is about food service startup set to be established in Nepal. The startup business shall provide different food services to pre-primary to secondary level educational institutions. The main objective of this ... -
Creating Change with Marketing, How sustainable marketing in the food industry can lead the way
(2024)The purpose of the research was to indicate whether marketing has the potential to create change towards sustainability. It was assumed that marketing can communicate within the company and with consumers to make better ... -
Crocs Inc. - Marketing and Branding and their Effect on Sales and Consumer Buying Behavior
(2021)The aim of the study is to determine how marketing and branding strategies affects Crocs’ sales as well as to evaluate and discuss how consumer perception of Crocs influences their buying decisions. This topic was chosen ... -
Cross Cultural Influencer Marketing : lessons from K-Beauty
(2024)This thesis researched the continuously changing world of cross-cultural influencer marketing and how Korean cosmetic brands can adapt their strategies to promote globally across cultures through influencers and influencer ... -
Cross-cultural marketing of beauty products in countries with cultural and religious differences
(2023)With a focus on Islam, Judaism and Hinduism, this study examines the marketing of beauty products in nations with diverse cultural and religious practices. It examines how international beauty companies such as L'Oréal, ... -
Cultivating Success: Strategies for Navigating Challenges and The Marketing Promotion of a Beverage Start-up Company
(2024)This thesis presents a comprehensive study on the dynamic landscape of the beverage industry, with a focus on formulating a strategic plan for Camarass Cashew juice to thrive in the market. The research objectives include ... -
Customer Behavior Influential Factors & How Coffee Brands Attain Customer Loyalty
(2022)Due to the rise of coffee consumption around the world, many coffee brands may have difficulties in gaining a number of loyal customers while competing with other brands. With the purpose of answering the concern they have, ... -
CUSTOMER ENGAGEMENT VIA SOCIAL MEDIA. HOW DOES SOCIAL MEDIA MARKETING AFFECT CONSUMER DECISION-MAKING PROCESS AND SALES? CASE: ASOS
(2021)This paper examines how social media marketing helps to increase sales by influencing consumer decision-making processes. In this thesis all the significant parts of social media and consumer behaviour are covered: major ... -
Customer expectations in order to increase the sales in the case company
(2023)The Thesis is for case company Itämarket. It is Asian grocery shop at Rau-ma centrum. It sells food items from countries like Turkey, China, Vietnam, Japan, Sri Lanka, Thailand, India etc. Most of the regular customers are ... -
Customer satisfaction in UniHome Hotel
(2024)The thesis was reported with the purpose of determining the level of customer satisfaction in UnihomeHotels. It was done to aid in improving the level of customer’s loyalty and attract new customers to the Hotel. The ... -
Customer-centric Approach in Starting a Cosmetics Business
(2021)The goals of this thesis were to determine two things: how can an aspiring online cosmetics store operate in a customer-centric way while being profitable, along with how popular are South Korean beauty products in Finland ...


















