Theseus - Selaus asiasanan mukaan "consumers"
Viitteet 101-120 / 142
-
Social Media Influencer Marketing and the Role of Credibility
(2023)This study delves into the intricate landscape of influencer marketing, aiming to explore the dynamics of authenticity and its impact on consumer behavior. Commissioned by the social media influencer (SMI) Fatima Weber, ... -
Sustainable branding : consumer’s perception in the fashion industry
(2024)This thesis aims to address a noticeable action gap between consumers who claim to be sustainable and those who make sustainable fashion purchase decision. This thesis will explore the consumer’s understanding of what it ... -
Sustainable fashion from marketing view : Case study LUMI Accessories
(2020)This thesis deals with sustainability and sustainability marketing. The aim of this thesis was to define how the marketing of brands has changed because of the sustainable movement. As an example, the LUMI brand is ... -
Temporality as a Factor in Consumer Behaviour with Online Shopping
(2022)Tämän opinnäytetyön tavoitteena oli tutkia aikaa (odotusaika) merkittävänä päätöksentekoon vaikuttavana tekijänä suomalaisille kuluttajille heidän ostaessaan tuotteita paikallisesti ns. kivijalkaliikkeistä tai kansainvälisistä ... -
The Business Potential of Using Celebrities for Advertising
(2024)Advertising is omnipresent in our society. We see it everywhere, every day. There are countless brands all over the world, and countless ways to advertise. Many brands or companies use celebrities to promote the products ... -
The consumption and attitudes of protein supplements among young adults in Finland
(2021)The objective of this thesis was to examine the consumption patterns and attitudes of young Finnish adults towards protein supplements. The aim of this research was to give insight on how 18 to 29 years old Finnish are as ... -
The customer perceived value of omnichannel service attributes in fashion retail
(2020)Nykyajan teknologia on mullistanut muodin vähittäiskaupan ympäristön omnichannel-ympäristöksi häivyttämällä fyysisen ja verkossa toimivan muodin vähittäiskaupan rajoja. Nykypäivän asiakkaat hyödyntävät useaa kanavaa ... -
The economic influence on the consumer behavior of luxury fashion goods in Lebanon
(2023)The main purpose of this thesis was to discover whether the Lebanese economy and its crisis affected the buying behavior of luxury fashion goods such as Gucci, Prada, Louis Vuitton, Chanel, Burberry etc. The theoretical ... -
The effect of brand function if an advertisement fails: One minute and 49 seconds that cost $8 billion
(2021)This research investigates the effect of brand functions as defined by Jean-Noël Kapferer on advertising, focusing on a poorly received advertising campaign. The material was sourced from YouTube for the advertisement: ... -
The Effect of Eco-Friendly Packaging on Consumer Behaviour in the Restaurant Business.
(2020)Today, consumers are more apprehensive about environmental changes, and their purchasing behaviour has changed in this regard. Although consumers have taken a long time realize this, they have stepped up, and now they ... -
The effects of color on the decision-making process of young customers in the Finnish supermarket grocery retail sector
(2020)The objective of the thesis is to determine whether or not color have an impact on the decision-making process of young customers in the Finnish supermarket grocery retail sector. The data for this thesis was collected ... -
The effects of green digital marketing towards finnish consumers’ environmental awareness and company’s sustainability
(2020)In recent years, green consumption and its green digital marketing platform are becoming more and more trending in the whole world. Finland is a developed country where people try to build their eco-lifestyle, to the best ... -
The impact and effectiveness of influencer marketing in India
(2024)In today's digital world, influencer marketing has become a powerful tool for brands to connect with consumers on social media platforms. This thesis explores the dynamic landscape of influencer marketing, consumer behaviour, ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
The impact of advertising on the consumer's buying behavior
(2021)Studying a market, producing a product and selling it are important steps for each company. With technological growth, businesses have efficient means of communication which they use in these interactions, either within ... -
The Impact of Brand Image and Identity on Customer Loyalty: Case Wizarding World
(2022)The thesis aimed to determine the identity and image of the Wizarding World film brand and how the relationship of these elements affects customer loyalty. The study was conducted using a qualitative method. Four research ... -
The impact of customer behavior on marketing automation in e-commerce industry
(2023)In today's industrial and digital age, focusing on studying customer behavior is extremely important for every business. Customers now have a wider range of options when making purchases, particularly in the current online ... -
The impact of product review videos on electronics consumers
(2024)Electronic products are becoming an indispensable part of people's lives. But most people only know how to use electronic products, they do not understand the specific value of them. At this point, some consumers will look ... -
The impact of social media on consumer purchasing behavior
(2020)Nearly 4 billion social media users and 5,19 billion mobile phone users are active today. On a daily basis, 350 Million photos are uploaded on Facebook, over 4 billion likes on Insta-gram, 1 billion hours of videos are ... -
The impact of TikTok influencers on consumer buying behavior in the cosmetic industry
(2023)The aim of this thesis is to research the power of TikTok influencers have over consumers and how they can impact the consumers buying behavior. The influencers carry a vital role when promoting products and services to ... -
The impacts of the COVID-19 pandemic on Finnish food delivery services
(2021)The COVID-19 pandemic has changed the life of everybody in the world and greatly affect several industries, including food delivery industry. The thesis aims to find the change of people opinion regarding the usage of food ...


















