Theseus - Selaus asiasanan mukaan "decision making"
Viitteet 101-120 / 142
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Sustainability assessment framework for comparing renewable energy investments : holistic integration of environmental, economic, and social impact criteria
(2023)In the global energy transition to clean energy, it is imperative that renewable energy investments are assessed not only for their economic viability but also the environmental and social impacts. This research introduces ... -
Teachers’ use of data analytics tools and self-assessment of data literacy capabilities at Oulu University of Applied Sciences
(2023)This work examined the analytics environment and data literacy capabilities of teachers at Oulu University of Applied Sciences (Oamk). Data literacy is crucial for companies to become truly data-driven. A data-literate ... -
The analytic hierarchy process used in evaluation of projects in Ihmeiden Kehto
(2024)The objective of this thesis was to develop a decision-making tool for a private entrepreneurship Ihmeiden Kehto. The thesis aims to achieve this objective by answering research questions such as how does Analytic Hierarchy ... -
The business potential of nudge marketing: investigating the impact of nudge marketing on people behavior from french practitioners’ point-of-view
(2023)Nudge marketing is a process that is used to incite behavioral change, which is frequently used on health, environment, or ecology purposes. It is based on different schools of thought attached to different areas of activity. ... -
The Decision Science of Voting: Behavioral Evidence of Factors in Candidate Valuation
(Cognitive Science Society, 2019) -
The Decision Science of Voting: Behavioral Evidence of Factors in Candidate Valuation
(Cognitive science society, 2019)Despite decision science have increased our understanding of human decision-making in different contexts, voters’ decision has been studied less from this point of view. Therefore, we investigated, how electorate- and ... -
The Financial Management Practices Of Young Adults In Helsinki
(2023)This thesis investigates the financial management practices of young adults in Helsinki, utilizing the Financial Decision-Making Continuum (FDMC) model as a model. The aim is to shed light on the dynamics of financial ... -
The impact of COVID-19 on consumer behavior : Finnish students
(2021)COVID-19 caused a lot of changes in the world. The aim of this thesis is to find out how the pandemic affected the consumer behavior of Finnish students. The findings will identify how students re-evaluated their values ... -
The impact of culture on the decision-making process of Nigerians vs Finns
(2022)The purpose of this study was to gain deeper knowledge of what is the impact of culture on the decision-making process of Nigerians and Finns. The research topic was relevant since businesses need to understand the consumer ... -
The impact of E-commerce on consumer behavior in Vietnam
(2023)In the contemporary landscape, the proliferation of the internet and the advent of Innovation 4.0 have renered online shopping a pressing concern. The rapid growth of e-commerce has transformed the way products and brands ... -
The Impact of Proactive Decision-Making on the Sustainable Investing Behaviour of Individuals
(2023)Proactive decision-making is a recently developed concept, which has been shown to have positive benefits on individuals. This study was a part of a broader research in investigating the financial consequences of proactive ... -
The impact of social media marketing on consumer purchase decisions
(2024)This thesis aims to understand some theories related to social media, social media marketing and consumer purchase decisions. Specifically, this thesis tries to understand the impact of social media marketing on consumer ... -
The impact of social media on consumer purchasing decision process
(2021)Over the past decades, online networks have played an indispensable role in daily lives. More and more people have utilized social media networks for not only communications but also connecting with brands. With the ... -
The impact of social media on generation z's decisions in choosing travel destinations
(2023)Today in the ever-expanding digitalised world, social media plays an important role in Generation Z’s routines. Assumed to be low spenders, the Generation Z cohorts of global travellers are often overlooked by the tourism ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
The impact of sustainability on buyer decision making. Case: hotel industry in Vietnam
(2023)With the ability to balance needed resources, and to reduce the negative influence of humans on the environment without affecting the basic needs of the future generation, sustainability is a keyword that has been focused ... -
The impact of TikTok influencer marketing on consumer behavior: A Study of Influencer Marketing on TikTok affecting Consumer Behavior among Generation Z
(2022)The primary objective of the thesis is to explore the impact of influencer marketing on consumer behaviors. In addition, this study was conducted to deliver its readers with a practical case, TikTok, emphasizing the impact ... -
The impact of travel content in social media on customers’ tourism decisions in Russia
(2021)The growing presence of social media (SM) is increasingly modulating consumer behaviour in the travel industry. Social media is acknowledged as an important information source that influences tourists’ travel choices. ... -
The importance of business strategic alignment with big data analytics in SMEs
Digiliike : tietoa digitaalisesta markkinoinnista -blogi (Oulun ammattikorkeakoulu, Digilii–hanke (DIMMY 2.0), 2023) -
The influence of brands and advertising on consumer´s purchasing and consumption behaviour in the German wireless head- and earphone market
(2020)The aim of the study was to find out whether or how brands and their advertising influence the willingness of people to buy a branded product rather than a product from an unknown product in the German wireless head- and ... -
The influence of online customer reviews on brand perception and purchasing decisions : an analysis of consumer buying behaviours at Vivo Sales Centre
(2024)Consumer decisions in today’s digital age are influenced by online platforms and e-commerce. People heavily depend on different platforms’ reviews to get a perspective before purchasing. Although this approach is more ...

















