Theseus - Selaus asiasanan mukaan "advertising"
Viitteet 121-136 / 136
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The Perception of Generation Z towards AI-Generated Visual Advertising in Finland
(2024)Generative Artificial Intelligence is a fundamental innovation of the 5.0 industry, which has significantly changed the process of creating visual content. AI began its development several decades earlier, but the public ... -
The Potential Impact of Prevention & Marketing Campaigns on Alcohol Consumption: studying the factors Impacting the Alcohol Purchasing among French Generation-Z Consumers
(2023)Alcohol consumption has long been a topic of concern due to its harmful effects on health and society, prompting numerous prevention campaigns and public health initiatives. In recent years, prevention campaigns have been ... -
The Power Of Influence
(2021)This research explores the relationship between automatic influence and decision-making, and basic emotions and judgment. The three interrelated questions consist of the following: firstly, to what extent do the weapons ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
The rise of social media marketing and its impact on consumer purchasing behavior in sports apparel
(2022)The purpose of this research was to investigate the impact of social media marketing on consumer behavior in sports apparel. The objectives of this study were to go through the history of Instagram and TikTok, to determine ... -
The Use of Color in Advertising. How does the use of color influence consumer behavior?
(2024)The purpose of this study was to determine the effectiveness of color usage in advertising and show the influence of color on consumer behavior. The quantitative research method was used in this study. A survey was ... -
The use of Facebook in recruitment of Nigerian students.
(2023)Tertiary institutions in Finland are making efforts to internationalize their study programs. The implication of this is that these institutions would need to market these institutions and course curriculum to international ... -
Treasure or clutter? – What comes in the box? Parents’ perspective on educational subscription boxes
(2022)Educational subscription boxes are on the rise in the United States. The increasing demand for educational toys in Western Europe (Euromonitor International, n.d.), and the growing popularity of subscription boxes in the ... -
Understanding the Value Chain in Programmatic Advertising
(2019)Programmatic advertising uses data, machines and systems to buy advertising space. It is one form of data-driven marketing and the largest contributor to online advertising. Many steps of traditional marketing have been ... -
US NBA Influence on French Basketball: investigating the impact of the NBA marketing techniques on French basketball clubs as Perceived by their Professionals and Fans.
(2023)The National Basketball Association (NBA) is one of the most powerful sport leagues in the world. Understanding NBA marketing strategy is the point of departure of many sport leagues or clubs willing to become more powerful. ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Use of OLEDs in advertising
(2022)The advantage of printed electronics is that it can be used in various ways across different business sectors to create new products or improve existing ones. Introduction of new technology can be challenging, but it also ... -
Using inbound marketing strategy for raising brand awareness on the Finnish market; case: bee smart city
(2020)This thesis covers inbound marketing strategy developed to raise brand awareness about the German smart solution platform on the Finnish market. This thesis accommodates information about inbound marketing, social media ... -
Using Instagram for restaurant marketing
(2022)This is a research -based thesis and this study's objective is to examine the potential of Instagram for restaurant marketing. The impacts of Instagram marketing in the Helsinki restaurant industry are the focus of this ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Utilising social media for e-commerce
(2012)Social media can be regarded as a new tool for advertisement and marketing. Although social media networks and applications have been available for the general public for over a decade, businesses are still figuring out ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Utilizing pay-per-click search engine marketing for an SME’s B2B marketing mix
(2023)This thesis was commissioned by Company X to analyse the company’s current Google ads campaigns and gain insight into what the data entails. The company’s historical and current data was analysed and fluctuations in the ... -
Visually representing the generation of older consumers as a diverse audience: Towards a multidimensional market segmentation typology
(University of Wales, 2014)Television commercials and advertising often represent the generation of older consumers as eternally youthful, active and rich. Representations of senior citizens as fragile people needing services and products to help ... -
What are the underlying elements used in ads shown during Super Bowl?
(2021)People are exposed to thousands of advertisements per day which means that advertisements need to be technically of high standard to deviate from others. Psychology has always been a vital factor in marketing and can work ...











