Theseus - Selaus asiasanan mukaan "branding"
Viitteet 121-140 / 363
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Digital Marketing in a Niche B2B Company
(2021)The use of social media in B2B businesses is not as common as it is in B2C companies and social media platforms have become highly popular and highly important, especially in the last few years. Today, there are social ... -
Digital Marketing Plan for Vaatepuu Oy.
(2021)This is a project-based thesis for a Finnish-based clothing rental company, Vaatepuu Oy. The project objective was to improve their current online presence and present different ways to optimise their current digital ... -
Digital marketing strategy for a medium-sized sustainable fashion brand : Case: Népra Oy
(2020)The primary goal of the thesis was to propose a customer-driven digital marketing strategy for a sustainable Finnish fashion brand – Népra. Through the combined knowledge from the literature review and empirical research, ... -
Digital marketing strategy: a case study of a Finnish clothing company
(2024)Tämän opinnäytetyön tavoitteena on kehittää digitaalisen markkinoinnin strategia ja brändiohjeet tapausyritykselle, Pieces to Pieces Oy:lle. Vastaperustettu suomalainen streetwear-vaateyritys perustettiin syyskuussa 2023, ... -
Disability Sports from Charity towards Partnerships - Case: Finnish Paralympic Committee
(2020)The main goal of this Master´s Thesis is to analyse what motivates the business stakeholders to support disability sport. Future support from the government is uncertain so there is a huge need for this study to understand ... -
Documentary film festival brand and audience brand engagement
(2023)Tutkimuksen tavoitteena on tutkia DocPoint-dokumenttielokuvafestivaalin brändi-identiteettiä sekä DocPoint-dokumenttielokuvafestivaalin yleisön brändi-imagoa. Työn tavoitteena on miettiä keinoja, joilla DocPoint voi tehostaa ... -
Does Brand Logo Color Influence Consumer Perception of Brands? : Insights from Consumers
(2019)The persuasive effect of color is one of the most controversial and discussed aspects of marketing. It cannot be denied that a color, depending on personal background and visual impression, can be transformed into a spectrum ... -
Dutch travel agencies' employees' images and expectations of Finland as a travel destination
(2021)The objective and main research problem of the thesis was to examine Dutch travel agencies’ employees’ images and expectations of Finland as a travel destination. In addition the study was investigating what are the Dutch ... -
Effect of Greenwashing on Brand Image and Buying Behaviour in Fast Fashion: A Consumer Perspective
(2020)This research-oriented bachelor’s thesis aimed to gather knowledge about young consumers’, aged 18 to 35, reactions and perceptions of greenwashing in fast fashion advertisements. The research objective was to bring insight ... -
Effective Brand Communication for Sustainable Funds using Programmatic Marketing
(2022)This thesis was completed as a project, where the main objective was to increase brand awareness concerning sustainable ecolabeled funds. The topic was mutually agreed on with the author and the client company, and was ... -
Effectiveness of Social Media Advertising on Brand Awareness
(2023)This thesis investigates the effectiveness of social media advertising on brand awareness in the fashion sector, focusing in particular on Instagram users in the age group 18 to 34. The study was carried out using the ... -
Effects of Greenwashing on Consumer Perception
(2021)This research-oriented bachelor’s thesis is part of the requirements of Haaga-Helia’s programme in International Business, major in Customer Relationship Management and Communication. The aim of this thesis is to understand ... -
EMOTIONAL AND PSYCHOLOGICAL MARKETING CONTENT USED IN BRANDING, CASE: MATTEL; HE-MAN & THE MASTERS OF THE UNIVERSE TOY LINE
(2019)Emotional and Psychological marketing strategies are effective and are able to alter a consumer’s perception, and/or desires to purchase. Research shows that peoples’ emotions are able to be coerced or changed to follow a ... -
Emotional attachment to brands in the K-pop industry : The case of male K-pop bands in Russia
(2020)K-pop (abbreviation for “Korean pop”), the 7th most popular music genre in the world as of 2019, is nowadays actively promoting in other countries outside of South Korea. However, despite the enormous market potential, ... -
Employee branding: A mixed method study for implementing an employee branding model in practice
(2020)Employees are the company’s most important asset for differentiation and creation of a connection with other stakeholders. They offer companies the largest opportunity for growth in today’s globalized and digitalized world ... -
Employer Brand and Employer Value Proposition from the Employees’ Perspective: a case study of Ahola Digital Oy Ab
(2022)Employer branding is how the company brands and markets their employer value proposition (EVP), and the efforts they take to attract and retain the best possible human talent within an employment environment that is becoming ... -
Employer brand experience development in a crisis situation
(2021)COVID-19 has been timewise one of the longest crises in service industry’s history and it has dramatically decreased service companies’ business operations. Companies are facing difficult decisions of how they can secure ... -
Employer Brand Experience from Employees´ Perspective for Company X
(2023)This thesis work examines how the employees in the company experience the company´s employer brand in garage and automotive industry. The objective for this study was, that the Company X could start building their employer ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Employer brand image of Kämp Collection Hotels
(2022)This study examines different areas that influence employer brand image and attractiveness. The primary objective was to determine how Kämp Collection Hotels is perceived as an employer. Attracting and retaining talent is ... -
Employer brand image- Applying service design to employer branding
(2024)The development target of the Vetovoimainen vanhustyö - project, the employer image of the service provider of elderly care, served as a source of inspiration for this. The objective of this thesis was to examine and ...


















