Theseus - Selaus asiasanan mukaan "consumer behaviour"
Viitteet 121-140 / 484
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Customers' Perception of Corporate Social Responsibility in Finnish Tourism Industry
(2022)Corporate Social Responsibility nowadays is perceived as a unique concept that might have a posi- tive impact not only on any businesses’ performance, but on the society as a whole. Even though Corporate Social Responsibility ... -
CUSTOMERS´ PERCEPTION OF SUSTAINABLE RESTAURANTS Case: Hyper-local Restaurant Bucco and Dumlegården Farm
(2021)A sustainable future for the community is one of the objectives established by the European Union Agenda 2030. Furthermore, sustainable consumption has been identified as one of the possible trajectories for sustainable ... -
Cutomer-centric tourism : analyzing tourist demands and preferences in Tryotel Travels Ltd
(2024)The Tourism business is one of the growing businesses in Bangladesh, and Tryotel Travels Ltd. is a well-known tourism company in Dhaka city. The main objective of this thesis was to find out the areas for improvement by ... -
Data collection benefits and disadvantages in consumer marketing
(2023)This thesis examines the impact of data analytics on consumer marketing and explores its effects on consumers and broader society. Specifically, it investigates the positive, negative, and ethical implications of consumer ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Decision-Making Process of Chinese Undergraduate Students in Choosing Study Destinations Overseas
(2020)Today’s international education market was unprecedentedly large and is expected to grow in the future. Studies conducted on how international students make decisions on study destination were growing much slower than the ... -
Decision-making Process of International Exchange Students: The most influential factors
(2020)The thesis aimed to increase our understanding about the decision-making process of international exchange students and identify the main factors influencing to this process when applying for short-term student exchange ... -
Defining Brand Voice Through Buyer Personas for Ruohonjuuri Oy
(2021)The objective of the thesis was to achieve an in-depth understanding of Ruohonjuuri Oy's Swedish store's (named Happy Food Store) customers, by surveying and using data-analysis methods to compile representative buyer ... -
Dental marketing : a practice-based study of private dental care providers in the UK
(2021)For a dental practitioner, knowledge about effective marketing is almost as crucial as having decent clinical competence in safeguarding a successful practice. However, many dentists "equate marketing with advertising" due ... -
Designing a consumer value proposition in second-hand fashion industry : X, a Web Application for buying and selling secondhand in Finland
(2020)The main goal of this study is to identify potential markets, and market analysis to assess the business idea, a new Web Application for secondhand trading in Finland. A concentration of the study is to clarify the ... -
Determining Customer Value : a case study of Hertsi shopping centre
(2021)The main goal of this thesis project was to provide the company, Hertsi shopping centre, with a greater understanding of the values of their visitors and customers. The thesis defines the core reasons and values that the ... -
Developing a Finnish brand in the European market: Marimekko, Arabia case study
(2023)This thesis aimed to explore the potential of developing a Finnish brand in the European market. The focus of the study was on Marimekko and Arabia, both Finnish lifestyle brands known for their uniqueness, bold prints, ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Developing consumer claims in cosmetic industry : regulatory considerations and market insights through case study analysis
(2024)This thesis is a case study on a new cosmetic product. The aim of this thesis was to explore the creation and utilization of consumer claims in marketing, alongside the regulatory framework governing these claims. A test ... -
Developing Marketing Practices Based on Consumer Behavior. Case Company: Shiseido Group Vietnam
(2019)Shiseido Group is a well-known Japanese multinational company founded in 1872. It develops skin care, hair care, cosmetics, and fragrance products. Shiseido Group has been promoting its brands and products in Vietnam since ... -
Developing sustainable marketing plan for plant-based products
(2021)By developing a sustainable marketing strategy, the aim of this study was to raise awareness of plant-based alternatives to meat while also promoting sustainability and green values in the food industry, restaurant, and ... -
Development of an Effective Marketing Strategy for a Language Institute: understanding customer requirements and behavior.
(2024)In Sri Lanka, proficiency in English is crucial for achieving success in academic, professional and social aspects. As the school educational system is still finding its way to fulfil this requirement, the commissioning ... -
DEVELOPMENT OF TOURISM IN FINLAND: How to attract Russian tourists to Kymenlaakso?
(2021)Finland is a unique tourist destination. Tourists worldwide are interested in its untouched nature, pristine wilderness, and leisurely lifestyle. Foreign tourists are intrigued by this country, craving to visit it one day. ... -
Digital consumers' engagement with transparency-related content of sustainable fashion on Instagram : case Pure Waste Textiles
(2021)The thesis is exploratory research that aims to identify the driven factors influencing digital consumers' engagement with transparency-related content in sustainable fashion. Pure Waste Textiles Oy, a Helsinki-based ... -
Digital marketing on consumer buying behaviour : a case study of Pakistani apparel brands
(2024)Digital marketing is a powerful modern business strategy for increasing apparel brand awareness through social media and e-commerce. However, there has not been in-depth market research on how to meet consumers’ changing ... -
Digital marketing strategy for a medium-sized sustainable fashion brand : Case: Népra Oy
(2020)The primary goal of the thesis was to propose a customer-driven digital marketing strategy for a sustainable Finnish fashion brand – Népra. Through the combined knowledge from the literature review and empirical research, ... -
Do a company's CSR acivities affect consumers' purchasing decisions?
(2020)Corporate social responsibility, CSR, is an important issue that companies today place a high focus on. It is a way for corporations to gain more value and enhance their image. The objective of the study was to find out ...

















