Theseus - Selaus asiasanan mukaan "consumers"
Viitteet 121-140 / 142
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The Importance of Takeout Food Packaging
(2022)Food packaging is more than just an excellent package on a store aisle. It is an essential component of a successful new product introduction and acts as the point of contact between the restaurant and the consumer. The ... -
The influence of brands and advertising on consumer´s purchasing and consumption behaviour in the German wireless head- and earphone market
(2020)The aim of the study was to find out whether or how brands and their advertising influence the willingness of people to buy a branded product rather than a product from an unknown product in the German wireless head- and ... -
The Influence of Esports Stakeholders on Consumer Purchase Behavior
(2023)Esports branded peripherals made an appearance ever since technology brands such as Logitech and HyperX entered the esports scene. With a shift in the marketing space towards sponsored and affiliate marketing, this research ... -
The influence of online customer reviews on brand perception and purchasing decisions : an analysis of consumer buying behaviours at Vivo Sales Centre
(2024)Consumer decisions in today’s digital age are influenced by online platforms and e-commerce. People heavily depend on different platforms’ reviews to get a perspective before purchasing. Although this approach is more ... -
The Power of Kraft Paper Packaging as a Competitive Advantage for FMCG: Exploration of Consumer Attitudes and Choices
(2020)One of the major trends of today, environmental friendliness has been changing business around the world. With the rising demand for ecologically safe goods and production processes, companies are taking actions to reduce ... -
The Risk Minimizing Strategy Adopted by Consumers While Purchasing a Laptop: An Exploratory Approach
(2023)This thesis is aimed at investigating the factors influencing consumer decision-making when purchasing a laptop in the market, with a focus on understanding the role of risk perception and the strategies employed by consumers ... -
The role of cooperate responsibility image in Finnish cocoa industry : study focus area: eco-efficiency and responsible sourcing
(2021)Over centuries, cocoa products are widely consumed all over the world. The demand for this commodity is rising day by day. Cocoa farming is mostly conducted as a small family business and 70% of cocoa plantation are located ... -
The safeguarding of the consumer in electronic commerce : Comparison analysis between Morocco and Finland
(2023)I decided in this thesis to examine the safeguarding of consumers in the context of e-commerce, specifically focusing on a comparative analysis of the Moroccan and Finnish legislations. Since I studied business law in my ... -
The Use of Color in Advertising. How does the use of color influence consumer behavior?
(2024)The purpose of this study was to determine the effectiveness of color usage in advertising and show the influence of color on consumer behavior. The quantitative research method was used in this study. A survey was ... -
Touchpoints and behavioural mechanisms : Strengthening energy conservation in the residential sector
(2020)Policymakers are leveraging the use of behavioural insights (BI) to tackle a myriad of demand-side management issues among consumers, including using BI to encourage energy conservation behaviour among consumers in the ... -
Transparency as a Marketing Method for Product Launches in the Cosmetics Industry
(2021)Transparency has become a trending topic in the cosmetics industry in recent years, and consumers are demanding cosmetics companies to be more transparent with their products and business operations. In late 2019, Shane ... -
Understanding the compatibility between the Finnish and British window blind market
(2021)This thesis is commissioned by Visor Oy, a company which manufactures Scandinavian home window, terrace, and balcony blind designs. The unique designs and products include different sizes and measurements with several ...Rajattu käyttöoikeus / Restrected access / Tillgången är begränsad -
User-driven Service Design for Environmentally Responsible Consumption
The Publication Series of LAB University of Applied Sciences, part 4 (LAB University of Applied Sciences, 2022)The publication user-driven environmentally responsible service design has been originally published in Finnish as part of the Askel – Sustainable Housing Services project. The aim of the Askel project was to create service ... -
Using Artificial Intelligence (AI) to Manage Buyer Persona in E-commerce based on Kotler & Keller’s 2016 Model of Consumer Behaviour: Studying Consumer behaviour in E-commerce through Archival Research based on Secondary Data in form of Relevant Publications.
(2024)Consumer behaviour has long been an interesting area of research, particularly in the rapidly evolving e- commerce environment, where technological advancements have created new opportunities and challenges. Understanding ... -
Using the Sharing Economy as an Innovative Marketing Approach for Traditional Companies.
(2021)The emergence of the sharing economy phenomenon has posed a big threat to already existing companies who are not in the business sphere as this was made possible through the progression and innovation in Information ... -
Vietnamese Generation Z online purchasing behavior toward sustainability : eco-friendly products on e-commerce
(2023)The objective of this thesis was to understand the critical factors shaping the purchasing behaviors of Vietnamese consumers concerning eco-friendly products on e-commerce platforms. The thesis outcome served as a customer- ... -
Visually representing the generation of older consumers as a diverse audience: Towards a multidimensional market segmentation typology
(University of Wales, 2014)Television commercials and advertising often represent the generation of older consumers as eternally youthful, active and rich. Representations of senior citizens as fragile people needing services and products to help ... -
Western buying behavior of Korean beauty products : Passing trend or permanent shift?
(2021)This study examines the impact of Korean skincare products on Western consumers. The more specified question formed for this study would be “How Western consumer behavior has changed in the past years by the impact of ... -
What do young Belgians and Finns expect from eco-friendly clothing?
(2022)The main objective of this thesis was to understand whether there are differences in consumption between young Belgian and Finnish consumers with regard to eco-friendly clothing. Indeed, the consumption behavior can vary ... -
What is the impact of influencers on the purchase intention of the luxury fashion brands by French generation Z?
(2024)Luxury market which accommodation tradition once as a synonym of exclusivity has also become a playground for social media where innovative marketing strategies are used. Free social media endeavors for example influencer ...


















