Theseus - Selaus asiasanan mukaan "branding"
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Employer branding - dess betydelse och process för att nå målgruppen generation Z
(2021)Att nå en efterfrågad målgrupp på arbetsmarknaden är en utmaning för företag och därmed måste företagen vara attraktiva för att kunna attrahera människor inom en specifik målgrupp till företaget samt bibehålla dem. Employer ... -
Employer branding as a competitive advantage in attracting and hiring women talent in Luxembourg
(2023)Tämä opinnäytetyö tutkii, miten työnantajabrändäystä voidaan hyödyntää naisten rekrytoinnissa Luxemburgissa. Opinnäytetyö eteni kahden keskeisen tavoitteen kautta: selvittää ne tekijät, jotka vaikuttavat naisten mielikuviin ... -
Employer Branding in the IT Industry in Finland
(2021)This bachelor’s thesis examines employer branding in the IT industry. The objective of the study was to investigate how employer branding is organized in IT organizations in Finland, and what the needs and challenges with ... -
Employer Branding: exploring its role and benefits in recruitment practices
(2023)Opinnäytetyön tarkoituksena oli tutkia työnantajabrändäystä konseptina ja miten se vaikuttaa rekrytointiin yrityksissä. Aihe on erittäin ajankohtainen, sillä kiinnostus työnantajabrändäystä kohtaan on nousussa varsinkin ... -
Enhancing employee advocacy of telerehabilitation: Internal branding perspective
(2020)The aim of this study was to find ways to support the employees to act as brand ambassadors of telerehabilitation by using internal branding as a tool. The objective of the study was to develop functional steps of the near ... -
Enhancing the recognizability and social media presence of TykeSkater® in North America
(2024)The purpose of this thesis was to find out best ways to increase the recognizability of the TykeSkater® skating aid in North America by improving the strategical usage of social media. The research set out to find ways of ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Entering the Finnish food and beverage market : Case company: Gong Cha bubble tea brand
(2020)Once making a big hit in Asia, bubble tea is becoming more and more popular in many countries around the world thanks to its unique and delicious taste. Finland is an open market for the product. Realizing the potential ... -
Entering the Finnish market 2021 : case company: Uniqlo
(2021)Since making a big hit in Japan, Uniqlo, a famous global brand, has become more and more popular worldwide. Realizing Finland is an untapped market for Uniqlo’s products, the authors' research to figure out the potentialities ... -
ENTRY PLAN FOR A VIETNAMESE DESIGNER FASHION BRAND TO THE FINNISH MARKET
(2021)This thesis serves as market research to assist a Vietnamese designer brand named Moi-Dien to expand its business to a new targeted market – Helsinki, Finland. Moi-Dien is a medium-high-end fashion brand that aims at ... -
Esports and Podcasts: Developing HAMK Gaming Academy’s Brand with an Esports Podcast
(2021)Opinäytetyön tavoitteena oli luoda asiakkaalle ohjeistus podcastin kehittämisestä, joka tukee ja vahvistaa asiakkaan brändiä. Asiakkaalle luotiin heidän tarpeisiinsa sovellettu pohja sisältöstrategialle. Opinäytetyön ... -
Establishing Brand Identity for a B2B brand through Digital Marketing
(2020)The thesis is written with the purpose of creating a digital marketing guideline for a B2B company, which in this case is Citynomadi Oy, to establish its own brand identity. Brand identity and digital marketing have become ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Evaluation of Students' Brand Perception of the International Business Degree Program – Case of Häme University of Applied Sciences
(2023)Brand perception is an important concept in marketing that deals with the emotions of consumers and helps brands to stand out among their competitors. With the gaining popularity of social media among consumers, brands are ... -
Evaluation of the key determinants of customer loyalty in the restaurant industry
(2020)The purpose of the research was to evaluate the key determinants of customer loyalty in the restaurant industry. The theoretical part of this study consisted of marketing and branding literature. The main emphasis was on ... -
Event Branding Framework Development: Studying the Possibilities of Introducing Trademark in Event Management Business to the Scandinavian Market
(2021)The aim of this thesis was to discover the basics of branding and its components. Furthermore, the purpose was to employ branding elements in the event management field. The investigation was made for new com-panies to ... -
Exploring Employee-Based Brand Equity in Company X
(2023)In recent years, the importance of branding has increased in the B2B environment. This thesis was conducted to create a mutual understanding internally about the commissioning company’s brand. There was a need to gain a ... -
External Employer Branding Guide for SMEs
(2021)The set objective of this product-based thesis was the creation of an external employer branding guide for small to medium-sized enterprises that have little to no experience in the topic globally. There were four project ... -
Factors influencing Finnish Generation Z consumer behaviors towards green purchase of cosmetics
(2021)The current study introduces the results from a mixed method study of Generation Z Finnish consumers regarding how perceived consumer effectiveness, perceived behavioral control, eco labelling and certification, and ... -
Finnish Values in the Global Branding of Marimekko, Kyrö Distillery and Goodio
(2021)This thesis examines how Finnish values can be perceived in the branding strategies of the case companies Marimekko, Kyrö Distillery and Goodio, which are all active internationally, and how they can use their "finnishness” ... -
First steps of branding as a freelancer
(2024)This thesis researched how freelancers could benefit from branding. Freelancing is a work form increasing in popularity, which puts pressure on freelance businesses to stand out from competition. The thesis investigated ... -
Foreign customer acquisition for MAC HKB Ujbuda
(2021)By means of an online research form this work will provide data and insight from MAC’s stakeholders, both local and foreign individuals in the community, like never before and ,thus, serve as sort of groundwork for ...
















