Theseus - Selaus asiasanan mukaan "brands"
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En fungerande varumärkesidentitet för ett hållbart varumärke
(2023)Detta arbete diskuterar hur man bildar en identitet för ett varumärke. I arbetet gås det igenom vad en varumärkesidentitet är och vilka alla saker som man måste ta i hänsyn då man grundar en identitet eller personlighet ... -
En undersökning om två generationers tolkning och åsikter om reklamer
(2021)Världen förändras konstant, likaså människorna, därför måste även företag konstant anpassa och utveckla sin marknadsföring. Olika generationer reagerar olika på marknadsföring och detta måste tas i beaktning. Detta ... -
Enhancing the recognizability and social media presence of TykeSkater® in North America
(2024)The purpose of this thesis was to find out best ways to increase the recognizability of the TykeSkater® skating aid in North America by improving the strategical usage of social media. The research set out to find ways of ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
ENTRY PLAN FOR A VIETNAMESE DESIGNER FASHION BRAND TO THE FINNISH MARKET
(2021)This thesis serves as market research to assist a Vietnamese designer brand named Moi-Dien to expand its business to a new targeted market – Helsinki, Finland. Moi-Dien is a medium-high-end fashion brand that aims at ... -
Esports and Podcasts: Developing HAMK Gaming Academy’s Brand with an Esports Podcast
(2021)Opinäytetyön tavoitteena oli luoda asiakkaalle ohjeistus podcastin kehittämisestä, joka tukee ja vahvistaa asiakkaan brändiä. Asiakkaalle luotiin heidän tarpeisiinsa sovellettu pohja sisältöstrategialle. Opinäytetyön ... -
Esports event marketing
(2022)The objective of the thesis was to develop event marketing in esports events. There were three research questions in this thesis. Two research methods were used in this thesis. Survey was the quantitative research method ... -
Establishing Brand Identity for a B2B brand through Digital Marketing
(2020)The thesis is written with the purpose of creating a digital marketing guideline for a B2B company, which in this case is Citynomadi Oy, to establish its own brand identity. Brand identity and digital marketing have become ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Ethical aspects in purchase behavior in brand clothing
(2020)The purpose of the thesis was to investigate the effects of applied business ethics to consumer perception, as well as the identification of possible research relationships among business ethics brand equity and consumer ... -
Evaluation of Students' Brand Perception of the International Business Degree Program – Case of Häme University of Applied Sciences
(2023)Brand perception is an important concept in marketing that deals with the emotions of consumers and helps brands to stand out among their competitors. With the gaining popularity of social media among consumers, brands are ... -
Event Branding Framework Development: Studying the Possibilities of Introducing Trademark in Event Management Business to the Scandinavian Market
(2021)The aim of this thesis was to discover the basics of branding and its components. Furthermore, the purpose was to employ branding elements in the event management field. The investigation was made for new com-panies to ... -
Exploring Employee-Based Brand Equity in Company X
(2023)In recent years, the importance of branding has increased in the B2B environment. This thesis was conducted to create a mutual understanding internally about the commissioning company’s brand. There was a need to gain a ... -
Exploring Feasible Digital Marketing Platforms for Enhancing Brand Awareness : Case Company EduCase
(2023)The aim of this thesis is to determine the most suitable digital marketing platforms for the case company, with the objective of enhancing brand awareness. The results of this investigation will provide valuable insights ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Exploring the effectiveness of influencer marketing in expanding brands to new markets
(2023)Influencer marketing is a modern marketing instrument widely used by companies aiming to promote their brands and products through influential social media creators. Influencer marketing is characterised by high adaptability ... -
Exploring the factors that drive luxury tourism : sub-brand by Lapland Safaris case
(2023)The thesis project attempted to understand motivations, preferences, and behaviours of luxury tourism customers. Analyse the main factors that drives luxury customers to develop a luxury sub-brand under Lapland Safaris in ... -
Exploring the impact of social media marketing and engagement on apparel purchase decisions : a study on Pakistani students in Finland
(2024)The purpose of this study was to explore the impact of social media marketing and engagement on consumer purchase decisions. The focus was made on the apparel industry due to its growing poten-tial and impact through social ... -
External Viewpoint: The Best Practices to Build an International B2C Online Brand Community
(2021)This Bachelor's thesis is a research-based study on the best practices to build an international B2C online brand community. The study is conducted by reviewing recent literature on the topic, interviewing business ... -
Factors influencing consumer behavior of smartphone users in the Nepalese market
(2024)Smartphones, used for various purposes, are one of the most popular devices in the world. The usage of smartphones is growing day-by-day around the world including Nepal. Variety of brands for smartphone are available in ... -
Finnish Luxury Fashion Consumption: a Customer Perspective
(2021)The purpose of this research is to understand and define Finnish luxury fashion consumption from a customer perspective. The study examines consumer behavior, attitude, motivation, and perception as core concepts that ... -
Finnish Values in the Global Branding of Marimekko, Kyrö Distillery and Goodio
(2021)This thesis examines how Finnish values can be perceived in the branding strategies of the case companies Marimekko, Kyrö Distillery and Goodio, which are all active internationally, and how they can use their "finnishness” ... -
Finska artisters roll i att utforma och genomföra marknadsföringsstrategier och att bygga personligt varumärke
(2023)Artisternas roll i marknadsföringslandskapet har genomgått signifikanta förändringar under de senaste åren, parallellt med sociala medieplattformars framväxt och skivbolagens förändrade roller. Lyssnare efterfrågar interaktion ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad














