Theseus - Selaus asiasanan mukaan "consumer behaviour"
Viitteet 141-160 / 484
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Does Brand Logo Color Influence Consumer Perception of Brands? : Insights from Consumers
(2019)The persuasive effect of color is one of the most controversial and discussed aspects of marketing. It cannot be denied that a color, depending on personal background and visual impression, can be transformed into a spectrum ... -
Does branding influence on consumers' buying decisions
(2010)This study aims to answer the question whether brands influence on consumers in their grocery shopping. To reach this goal, a research questionnaire was created concerning the decision making process of the consumers and ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Does companies’ green values effect on consumer attitude and behavior toward pur- chasing the product?
(2021)Green advertising global trend within the past decade. Companies have been regenerating their values, production, packaging, and so on so that it answers the global problem – climate change. The study’s aim was to find an ... -
Does sustainability matter? Sustainability certifications and consumer booking behaviour - Case: Loviisa Camping
(2021)Sustainability is going mainstream - but how can each one of us contribute? One possibility to do so is by supporting companies that are making environmental efforts and one easy way to identify such companies are ... -
Driving factors of online consumers of household appliances : an empirical study of consumers in Ho Chi Minh City, Vietnam
(2022)The current study aimed at examining the factors determining consumer’s online buying decisions of household appliances of consumers in Ho Chi Minh City in Vietnam and their degree of influence. In order to obtain research ... -
Driving the Chinese winter downhill ski-ing market through the 2022 Beijing winter Olympics
(2022)On the evening of February 4, 2022, the world's attention will focus on Beijing, and the world will enter the "Beijing Winter Olympics time". This makes the "Winter Olympics economy" also a hot word. China also hopes to ... -
Durex’s marketing strategy in Vietnam
(2021)The main objective of this thesis is to analyse the marketing strategy of Durex in Vietnam. Durex is one of the most renowned condom brands in the world, with roughly 30% global market share. Today, Durex is a global brand ... -
Effect of Eco-friendliness on Purchase Decision of Cosmetic Products
(2020)Climate change is a significant threat to our planet and consumers are ready to take action to decrease the effect of it. Many consumers have chosen to change their consuming habits to a more sustainable direction. This ... -
Effect of Greenwashing on Brand Image and Buying Behaviour in Fast Fashion: A Consumer Perspective
(2020)This research-oriented bachelor’s thesis aimed to gather knowledge about young consumers’, aged 18 to 35, reactions and perceptions of greenwashing in fast fashion advertisements. The research objective was to bring insight ... -
Effects of culture on the intention to purchase in organic food market
(2023)The organic food market is a market share in food industry which growth has been accelerated recent years. The reason for this growth has been searched from changing consuming habits and behaviors. Additionally, organic ... -
Effects of Greenwashing on Consumer Perception
(2021)This research-oriented bachelor’s thesis is part of the requirements of Haaga-Helia’s programme in International Business, major in Customer Relationship Management and Communication. The aim of this thesis is to understand ... -
Embracing Change: Unveiling Customer Perspectives on the Prospective Adoption of Central Bank Digital Currencies (CBDCs) in Finland
(2024)The thesis subject surrounds the Central Bank Digital Currencies and the consumers’ perspective on adopting this new evolution. The thesis aims to provide valuable insights by exploring the customers’ perspective towards ... -
Enhancing Customer Satisfaction
(2023)This thesis determines customer satisfaction at More Tea Oulu, a bubble tea shop, aiming to evaluate how satisfied customers are and identify potential enhancements. The research, employing a quantitative approach, involved ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Entering the Finnish market 2021 : case company: Uniqlo
(2021)Since making a big hit in Japan, Uniqlo, a famous global brand, has become more and more popular worldwide. Realizing Finland is an untapped market for Uniqlo’s products, the authors' research to figure out the potentialities ... -
Environmental awareness on plant-based meat consumption in Vietnam
(2022)This thesis research aims to examine one factor that influences Vietnamese consumers willingness to purchase meat substitutes, which is environmental awareness. Three hypotheses were drawn to measure consumers environmental ... -
Environmental responsibility and buying behaviour of consumers in the electricity industry
(2023)This bachelor’s thesis aims to explore the relationship between consumer perceptions of various electricity generation methods in terms of environmental responsibility and the preferences in buying behaviour it creates. ... -
Ethics and Marketing Strategies Towards Children
(2022)The question of whether children should directly be marketed to as a consumer group, and the extent of its ethics, has been a long-held debate over the years among psychologists, marketers, researchers and even parents. ... -
Evaluating the effectiveness of the social marketing mix : a study of social marketing dynamics in Godrej Bangladesh
(2024)The purpose of this thesis is to evaluate the effectiveness of Godrej Bangladesh's social marketing mix in promoting positive behavioural change for societal benefit. This assessment is conducted through a comprehensive ... -
eWOM as an information source for consumers
(2019)Online review from a consumer is one type of electronic word-of-mouth (eWOM). This widespread social form of influence has changed consumers role from passive buyers into empowered consumers. Electronic word-of-mouth is a ... -
Examining the Impact of User-Generated Online Reviews on Consumer Purchase Behaviour in Finland
(2023)User-generated online reviews are a powerful tool for consumers to evaluate quality, performance, and value of products or services. While their impact on consumer behaviour has been extensively studied in various contexts, ...
















