Theseus - Selaus asiasanan mukaan "branding"
Viitteet 161-180 / 363
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French ski resort' attractiveness through Instagram
(2019)The purpose of this thesis was to examine the different ways to use Instagram for French ski resorts to support their branding strategy. The research was executed in three stages: literature reviews, observations and ... -
From Influencer to Brand : How Social Media Influencers Become Brands
(2020)The purpose of this research was to examine how influencers build brands using their social media following. The research also gives an understanding of marketing, social media marketing, targeting audience, influencers ... -
Förnyelse av varumärke och dess inverkan på företagsbilden : Case KWH Logistics
(2019)I dagens läge har skapandet av starka varumärken kommit att bli allt viktigare för att kunna konkurrera på marknaden. För att kunna skapa ett starkt varumärke krävs differentiering från konkurrerande varumärken samt för ... -
Giant Panda Brand Image and Travel Motivation to China
(2022)The thesis is commissioned by Snow Panda Education and Research Consortium (SERC) which is a co-operating network consisting of education and research organizations, and companies of which Haaga-Helia University of Applied ... -
Guidebook: how to set up an online Dropshipping store
(2020)The objective of this Bachelor’s thesis was to design a guidebook on how to implement an online store by utilizing the “Dropshipping” supply chain management procedure. This online store will be created on Shopify, which ... -
How are Employer Branding, Employee Engagement, and Employee Experience perceived at Company X?
(2024)The purpose of this thesis was to understand how employer branding, employee engagement and employee experience are perceived at Company X. Now more than ever, it's important to invest in employees as the market for top ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
How brand values and corporate social responsibility affect generation Z-customers’ choices in apparel industry
(2023)Nowadays, consumers are becoming more aware of social, environmental, and ethical issues. This means branding, brand values and Corporate Social Responsibility (CSR) are significant parts of any business today. They may ... -
How can Myst1s Gaming develop its E-sports brand based on consumer preferences
(2021)The goal of this thesis was to develop Myst1s Gaming`s E-sports brand based on consumer preferences. The commissioned company is a relatively new start-up and therefore demand for researching the customer motivation is ... -
How can new businnesses attract competent employees?
(2023)This study delves into how new businesses can attract competent employees – a must for the growth and success of any business. Nowadays employers must compete for top talent, therefore making employer branding and employee ... -
How do brands manage their reputation online, given consumers’ ability to direct discussion of the brand?
(2023)In competitive marketplaces, strategic planning guides operations to attain the ultimate aim. Media and increased interaction in online brand marketing make reputation management programs essential. However, content and ... -
How does brand reputation impact the recruitment of staff in the ground handling at Helsinki-Vantaa airport
(2023)This thesis aims to research brand reputation impact on the recruitment of ground handling staff at Helsinki-Vantaa airport. Research was conducted using a mixed methods approach, which included a literature review. Research ... -
How fast-moving consumer goods (FMCG) brands utilise We-media as a marketing tool in China
(2023)The aim of the thesis was to research how brands of fast-moving consumer goods (FMCG) utilise Chinese We-media as a marketing tool to promote FMCG products and have introduced a new business pattern for adver-tising FMCG ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
How Finnish Fashion Brands Have Branded Themselves?
(2023)Sustainable, circular, and ethical fashion has emerged as a debate topic, particularly among young adults on social media, as consumers around the globe become more aware of the ethical and sustainable faults of fast ... -
How I became a brand designer
(2024)This thesis explores my journey of personal growth and professional devel-opment within the realm of brand design from 2019 to 2024. Using qualitative research methods and theories, it closely examines the evolution of my ... -
How motion graphics affect marketing campaigns
(2021)In the 21st century, video marketing is the most engaging content across multiple social media platforms. A large part of videos created include some form of motion graphics as a tool of communication with the viewers. ... -
How Sound Branding Influences Customer’s Perception – Case company: Blinkist, non-fiction book summary application
(2020)Consumers are being bombarded with information from a multitude of channels, from social media, internet, smartphone applications to offline stores. Needless to say, people are filtering information deemed to be unnecessary. ... -
How to build an effective Employer Brand
(2020)In today’s world, the talent market has never been so competitive as a result of the Talent War and Talent Shortage (Mosley, 2014). This makes it harder for employers to find and retain the right talent than ever before. ... -
How to create a social media strategy with an emphasis on TikTok for a travel brand : case: Visit Levi
(2022)This thesis was project-based research for Visit Levi Oy to grow its online presence and broaden its audience. The chosen platform to which the social media marketing plan was made is TikTok as an objective to build brand ... -
How to develop a visual identity for a merged artist and therapist personal brand
(2024)This thesis explores how art and homeopathy services can be integrated into a unified personal brand identity. The thesis was commissioned by Finnish contemporary artist and homeopathic therapist Saara Utti. Utti wanted ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
How to grow a strong alcoholic beverage brand and following on social media in Finland?
(2021)The purpose of this study was to identify strategies and tactics used by strong alcoholic beverage brands for growing their brand and following on social media in Finland. The Finnish strong alcoholic beverage sector is ...
















