Theseus - Selaus asiasanan mukaan "brands"
Viitteet 161-180 / 377
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First steps of branding as a freelancer
(2024)This thesis researched how freelancers could benefit from branding. Freelancing is a work form increasing in popularity, which puts pressure on freelance businesses to stand out from competition. The thesis investigated ... -
Från influencer till artist – hur rebrandar man sig framgångsrikt? : en fallstudie om Benjamin Peltonen
(2024)Personliga varumärken och deras påverkan i dagens samhälle diskuteras mycket i olika medier och det har under senaste åren blivit allt mera aktuellt. I detta lärdomsprov diskuteras personliga varumärken från ett ”rebranding” ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Förändringar i två mediebyråkunders marknadsföringsplaner på grund av Covid-19
(2021)I och med Covid-19 pandemin hamnade många företag tänka om sina marknadsförings-planer. I detta slutarbete undersöks hur två kunder hos en marknadsföringsbyrå har ändrat sina satsningar och marknadsföringsplaner under åren ... -
Giant Panda Brand Image and Travel Motivation to China
(2022)The thesis is commissioned by Snow Panda Education and Research Consortium (SERC) which is a co-operating network consisting of education and research organizations, and companies of which Haaga-Helia University of Applied ... -
Growth and Market Establishment : A Case Study of Company X's Expansion in the French Market
(2023)This thesis project focuses on Company X, an experienced company originally from Finland that operates in the networking/events industry, and which is currently expanding its activities to the French market. The main ... -
Guidebook: how to set up an online Dropshipping store
(2020)The objective of this Bachelor’s thesis was to design a guidebook on how to implement an online store by utilizing the “Dropshipping” supply chain management procedure. This online store will be created on Shopify, which ... -
Hotel content marketing in Instagram, targeting millennials
(2021)This is a research-based thesis, which aims to explore millennial Instagram users’ perceptions of content marketing of hotels in Instagram. This study investigates correlative elements between hotel content marketing and ... -
How businesses use Instagram as a marketing platform : with a focus on how brands use Instagram to promote their brand and products.
(2023)The thesis will aim to demonstrate how Instagram is used as a marketing platform, with a focus on how brands use Instagram to promote their brand and products. It will outline, throughout the content of this thesis, what ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
How can creative marketing increase your sales : a study of Antonics Global
(2024)This thesis examined how innovative marketing methods affected sales success in modern firms, focus-ing on Antonics Global. Creative marketing was more important than ever in an era of increased digital competition to ... -
How can Myst1s Gaming develop its E-sports brand based on consumer preferences
(2021)The goal of this thesis was to develop Myst1s Gaming`s E-sports brand based on consumer preferences. The commissioned company is a relatively new start-up and therefore demand for researching the customer motivation is ... -
How can sustainable clothing brands effectively leverage Tik Tok as a marketing platform to enhance brand awareness
(2023)The purpose of this study was to examine the opportunities the platform Tik Tok offers for brands as a marketing tool, when considering sustainable brands and how they can incorporate their brand values in their content ... -
How do brands manage their reputation online, given consumers’ ability to direct discussion of the brand?
(2023)In competitive marketplaces, strategic planning guides operations to attain the ultimate aim. Media and increased interaction in online brand marketing make reputation management programs essential. However, content and ... -
How does brand reputation impact the recruitment of staff in the ground handling at Helsinki-Vantaa airport
(2023)This thesis aims to research brand reputation impact on the recruitment of ground handling staff at Helsinki-Vantaa airport. Research was conducted using a mixed methods approach, which included a literature review. Research ... -
How fast-moving consumer goods (FMCG) brands utilise We-media as a marketing tool in China
(2023)The aim of the thesis was to research how brands of fast-moving consumer goods (FMCG) utilise Chinese We-media as a marketing tool to promote FMCG products and have introduced a new business pattern for adver-tising FMCG ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
How I became a brand designer
(2024)This thesis explores my journey of personal growth and professional devel-opment within the realm of brand design from 2019 to 2024. Using qualitative research methods and theories, it closely examines the evolution of my ... -
How to develop a visual identity for a merged artist and therapist personal brand
(2024)This thesis explores how art and homeopathy services can be integrated into a unified personal brand identity. The thesis was commissioned by Finnish contemporary artist and homeopathic therapist Saara Utti. Utti wanted ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
How to use Chinese digital platforms to pursue and increase their own brand awareness in the Chinese market
(2021)The purpose of this thesis, the research, and its analysis is to assist Finnish SMEs on how to choose the correct Chinses digital platform to promote their business and promote the company’s brand. The study conducted the ... -
Humanisation of Media on Social Media
(2022)The study aimed to broadly discuss the humanisation of media to help media companies strategically face present and future digital challenges. Mass media delivered a one-way communication model that limited the interaction ... -
Hur använder bildkonstnärer i Finland sig av personligt varumärkesbyggande i dagens digitala värld?
(2023)I dagens digitala samhälle kan sociala medier och andra onlineplattformar upplevas som nödvändiga för bildkonstnärer när det gäller att främja sitt konstnärsvarumärke och nå en bredare publik. Denna kvalitativa studie ... -
Hur bygger man upp ett starkt personligt varumärke? En fallstudie om Pernilla Böckerman
(2022)Ett starkt personligt varumärke har under de senaste åren blivit ett aktuellt ämne och är till en stor fördel inom arbetsmarknaden. Syftet med detta examensarbete är att få en djupare förståelse över hur man skapar ett ...














