Theseus - Selaus asiasanan mukaan "consumer behaviour"
Viitteet 161-180 / 484
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Explore the impact of fragmented marketing on digital retail in airlines
(2024)In the dynamic environment of digital retail, airlines are increasingly adopting fragmented marketing strategies to target consumers across multiple platforms and channels. This study explores the profound impact of ... -
Exploring consumer behavior : Small business perspective
(2020)This thesis explores the consumer behavior and decision-making process and factors that influence decisions when people choose to buy from small businesses in Finland, particularly in the Pietarsaari region. The first part ... -
Exploring Consumer Preferences in Fast-Moving Consumer Goods (FMCG) E-commerce- Case Study: Company X.
(2024)This thesis investigates the preferences of consumers for fast-moving consumer goods (FMCG) and how to market and sell FMCG products online. To answer the three main research questions, the study looks at the most popular ... -
Exploring cross cultural engagement in Finnish bars : a study on international integration
(2024)The purpose of this thesis is to provide a detailed research of the ways in which persons from different backgrounds interact within the setting of the local drinking culture. It does so by delving into the complex dynamics ... -
Exploring customer perceptions of trolley-based microgreen growing systems in Helsinki supermarkets.
(2023)Microgreen products are amongst the newly discovered food sources to help increase food security. Their fast-growing nature provides a constant supply of high nutritional value that makes one classify them as a supper food. ... -
Exploring McDonald', Adaotation to Changing Consumer Preferences and Trends
(2023)In light of shifting consumer tastes and prevailing business trends, this analysis examines McDonald's digital marketing techniques' evolutionary path. It offers a thorough examination of the idea of digital marketing, ... -
Exploring showrooming behavior in electronics and clothing retail
(Yrkeshögskolan Arcada, 2019) -
Exploring students' perceptions of FUD marketing strategies by cyber security companies
(2024)This study delves into the intricate intersection between marketing strategies and cybersecurity concerns, aiming to shed light on the effectiveness and implications of Fear, Uncertainty, and Doubt (FUD) marketing tactics ... -
Exploring the changing landscape of marketing : the impact of digital marketing on consumer preferences and behaviour in Helsinki
(2023)The objective of the study was to find out the impact of digital marketing on consumer preferences and behaviour in Helsinki. The main objective was to find out the impact of social media. The goal was to find out how ... -
Exploring The Colorful World Of Fashion
(2024)The main aim of this thesis is to research information about the impacts of different colors in fashion either positively or negatively. It is to benefit fashion consumers by understanding how different colors may influence ... -
Exploring the factors that drive luxury tourism : sub-brand by Lapland Safaris case
(2023)The thesis project attempted to understand motivations, preferences, and behaviours of luxury tourism customers. Analyse the main factors that drives luxury customers to develop a luxury sub-brand under Lapland Safaris in ... -
Exploring the impact of green labelling on consumer purchasing decisions in fashion in Finland
(2023)The negative social and environmental effects of the fashion industry have push the introduction of sustainability measures, such as the use of green labelling to influence consumer purchasing decisions. The purpose of ... -
Exploring the impact of social media marketing and engagement on apparel purchase decisions : a study on Pakistani students in Finland
(2024)The purpose of this study was to explore the impact of social media marketing and engagement on consumer purchase decisions. The focus was made on the apparel industry due to its growing poten-tial and impact through social ... -
Exploring the use of the socital marketing concept within consumer packaging in Finland : how does green packaging affect consumer purchasing behaviour?
(2024)This thesis was an analysis of sustainable packaging methods, with the goal of determining what the consumer perception of different packaging methods are in Finland and what effect it can have on business performance. The ... -
Exploring travelers’ risk perceptions, reasons to travel and intentions to travel in the coming 3 years
(2024)During the 21st century, the tourism industry has faced numerous crises, including a pandemic, global financial crisis, natural disasters as well as geopolitical conflicts such as the Russian invasion of Ukraine. Despite ... -
F-Commerce: An Empirical Study to Assess the Cost-Effectiveness of Agro-Based SME Business and Consumer Satisfaction in Bangladesh
(2023)This study aimed to determine if F-commerce is cost-effective for agro-based SME companies in Bangladesh and how it affects customer satisfaction. Through thematic analysis of interviews with agro-based SME business owners ... -
Factor affecting Vietnamese people's intention to use E-Wallet. Case company: MOMO Vietnam
(2022)E-wallets flourish in the Vietnamese e-payment market, which is highly digitized and has a sizable customer base. To gain market share, banks and new competitors are fierce competitors for e-wallet providers. The study ... -
FACTORS AFFECTING CONSUMER BEHAVIOR IN PURCHASING SUSTAINABLE FASHION PRODUCTS
(2020)The purpose of this study was to increase the understanding about sustainable consumer behavior, the situation of the sustainable fashion industry, environmental awareness, and the gap between environmental awareness and ... -
Factors affecting customers' buying behaviour of solar power packs in Cameroon : The case of Parpar Solar Pro Cameroon
(2023)The purpose of this research was to investigate factors affecting customers' buying behaviour of solar power packs in Cameroon. The company that was studied was Parpar Solar Pro Cameroon. The data required for this study ... -
Factors Affecting Customers' Choice Of A Local Fashion Brand In Vietnam. Case Company: Nosbyn
(2020)This bachelor thesis was conducted as a consumer behavior research in fashion industry in Vietnam. The necessity of the thesis resulted from case company Nosbyn’s desire in collecting information on the current buying ...



















