Theseus - Selaus asiasanan mukaan "branding"
Viitteet 181-200 / 363
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How to promote a female rapper in the Finnish music scene
(2019)This thesis is a qualitative study that focuses on the marketing plan for a female rapper in Finland. The purpose of this work is to prepare a guidebook for new artists and marketers, who are interested in building a strong ... -
HOW TO PROMOTE THE CHINESE TRADITIONAL CLOTHING BRAND TO GO INTO THE FRENCH MARKET?
(2022)In an environment of increasing business competition, brand marketing has become an unavoidable choice for the Hanfu industry to gain a competitive edge. The objective of the present thesis was to create a new brand marketing ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
How to use Chinese digital platforms to pursue and increase their own brand awareness in the Chinese market
(2021)The purpose of this thesis, the research, and its analysis is to assist Finnish SMEs on how to choose the correct Chinses digital platform to promote their business and promote the company’s brand. The study conducted the ... -
Hur bygger man upp ett starkt personligt varumärke? En fallstudie om Pernilla Böckerman
(2022)Ett starkt personligt varumärke har under de senaste åren blivit ett aktuellt ämne och är till en stor fördel inom arbetsmarknaden. Syftet med detta examensarbete är att få en djupare förståelse över hur man skapar ett ... -
Identification of internal employer brand and current employees’ perceptions at Gasum Group
(2022)In recent years, employer branding has gained more attention and significance in corporate strategies, much due to the economic and societal changes taking place in the world, and most recently due to the Covid-19 pandemic. ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Identifying young German market’s values for luxury fashion: case: Trippen
(2022)This thesis aims at identifying the values of the young German market for luxury fashion, using the luxury shoe company “Trippen” as an example. The first section past the introduction of this thesis contains an ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Impact of branding & social media marketing in the digital era: Sports apparel brands
(2023)The objective and aim of this research-based study on branding and social media marketing, within the sports apparel industry, was to distinguish the opportunities brought by effective completion of both procedures, ... -
Impact of localization strategies on the Belgian Soft Drinks Market: A Comparative Analysis of American Products
(2024)The objective and aim of this research based study on localization strategies of American brands on the Belgian market was to understand which strategies the most successful companies are using and if they are also truly ... -
Impact of social media marketing of fast-food brands: perception of consumers and development of brand loyality : an investigation of Taco Bell in Finland
(2024)This thesis is set to explore Taco Bell's social media marketing efforts in respect to consumer attitudes towards the brand as well as how this would affect brand loyalty in the Finnish market. This study has a literature ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BEHAVIOR
(2020)The impacts of social media marketing on consumer behavior was studied. Five objectives were targeted, which were: to explore the history and current trends of social media marketing; to determine the impacts of social ... -
Implementering av varumärkesbyggande i webbprojekt
(2022)Vi konsumenter exponeras dagligen för tusentals varumärken, samtidigt blir det också allt svårare för varumärken att sticka ut på den överfulla marknaden. Det är enbart starka varumärken med tydlig kommunikation och ... -
Importance of Talent Management and Employer Branding in Medium-sized IT Enterprises
(2022)Talent acquisition is one of the most challenging actions organisations experience in today’s global competitive labour market. Research shows that adapting talent management practices and investing in employer branding ... -
Improving brand awareness on social media : Facebook in furniture marketing
(2023)The thesis was made for a Finnish indoor furniture manufacturer that does social media marketing in several channels. The thesis topic deals with increasing brand awareness on social media. Social media is an important ... -
Improving branding and user experience on a company website : case Pieni Eläinkauppa
(2022)Tutkimuksen tarkoituksena oli selvittää, miten yhteistyöyrityksen verkkosivujen käyttäjäkokemusta ja niiden synnyttämää brändimielikuvaa olisi mahdollista kehittää. Tätä tietoa hyödyntäen yhteistyöyritykselle luotiin ... -
Improving Consumer-based Brand Equity in Digital Environment. Case: TOMATO Education
(2019)Consumer-based brand equity (CBBE) is a concept approaching brand building process from the perspective of the consumers. The concept delimits the route marketers need to take to build up brand equity. As digitalisation ... -
Improving employer brand in cooperation with a university of applied sciences
(2020)Tämän opinnäytetyön tarkoitus oli selvittää, millaisena kohdeyritys näkee työnantajamielikuvansa sekä kuinka tätä mielikuvaa voisi kehittää yhteistyössä Seinäjoen ammattikorkeakoulun kanssa. Opinnäytetyön teoria käsittelee ... -
Improving internal branding in Tampere University of Applied Sciences – TAMK under the TUNI-brand
(2023)TAMKin viestintä- ja markkinointiosasto saa viikoittain palautetta ja avunpyyntöjä brändimateriaalien käyttöön ja löydettävyyteen liittyen. Yleinen sävy näissä viesteissä on negatiivinen: brändi-ilmettä ei osata tai haluta ... -
Improving the Brand Image of an Event Company: case Intercom Design
(2022)The objective of this thesis was to create a plan for improving the brand image of the commissioner, a Helsinki-based event company called Intercom Design. The purpose was to study, what images and associations the customers ... -
Improving the communication of the employer brand externally : case: ManpowerGroup Talent Solutions RPO
(2020)The objective of this thesis was to find out how the commissioner ManpowerGroup Talent Solutions RPO could improve its external employer branding communication so that it would reflect the experienced and desired EB of the ... -
Increasing Brand Awareness Through Social Media Marketing for Software as a Service of EAS
(2022)This product-based bachelor's thesis aimed to investigate how to improve brand awareness through social media marketing for a Sofware as a Service (SaaS). The commissioning company EAS is a Finnish start-up that has succeeded ...















