Theseus - Selaus asiasanan mukaan "brands"
Viitteet 181-200 / 377
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Identification of internal employer brand and current employees’ perceptions at Gasum Group
(2022)In recent years, employer branding has gained more attention and significance in corporate strategies, much due to the economic and societal changes taking place in the world, and most recently due to the Covid-19 pandemic. ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Identifying young German market’s values for luxury fashion: case: Trippen
(2022)This thesis aims at identifying the values of the young German market for luxury fashion, using the luxury shoe company “Trippen” as an example. The first section past the introduction of this thesis contains an ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Impact of branding & social media marketing in the digital era: Sports apparel brands
(2023)The objective and aim of this research-based study on branding and social media marketing, within the sports apparel industry, was to distinguish the opportunities brought by effective completion of both procedures, ... -
Impact of Consumer Behavior towards Bakery Products
(2023)Abstract Author(s): Hiral Patel (GBMY22K) Title of the Publication: Impact of Consumer Behavior Towards Bakery Products Degree Title: Master’s in Global Business Management (Full-Time) Keywords: Consumer Behavior, ... -
Impact of Covid-19 on buying intention of automobile customers in Finland
(2021)This thesis work aimed at exploring the impact of the COVID-19 pandemic on the automobile purchase intention of customers in Finland. To fulfil the aim, the research analyzed the current situation of the automotive industry ... -
Impact of digital marketing on consumers buying behaviors and satisfaction
(2023)The trends of traditional marketing are evolving with the growing boom of technology. Digital marketing practices are becoming familiar to brands and businesses that are aiming to promote their products by applying digital ... -
Impact of digital marketing on consumers purchasing behaviour : a study of Corporate Station Bangladesh
(2023)In an era where digital media is ubiquitously powerful, the marketing landscape has altered dramatically. This thesis, we investigated the topic of digital marketing in order to comprehend how it influences client purchasing ... -
Impact of Social Media Influencer’s Characteristics on Consumer Purchase Intention and Behavior in French Luxury Fashion Brands
(2024)This research investigates the influence of social media influencers' characteristics on consumer purchase intention and behavior within French luxury fashion brands. The study employs a deductive approach, utilizing the ... -
Impact of social media marketing of fast-food brands: perception of consumers and development of brand loyality : an investigation of Taco Bell in Finland
(2024)This thesis is set to explore Taco Bell's social media marketing efforts in respect to consumer attitudes towards the brand as well as how this would affect brand loyalty in the Finnish market. This study has a literature ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BEHAVIOR
(2020)The impacts of social media marketing on consumer behavior was studied. Five objectives were targeted, which were: to explore the history and current trends of social media marketing; to determine the impacts of social ... -
Implementering av varumärkesbyggande i webbprojekt
(2022)Vi konsumenter exponeras dagligen för tusentals varumärken, samtidigt blir det också allt svårare för varumärken att sticka ut på den överfulla marknaden. Det är enbart starka varumärken med tydlig kommunikation och ... -
Importance of Online Marketing Using Social Media Platforms for Small Companies
(2024)The background of the study aims to explore the impact of social media marketing on small business-es, focusing on the need to understand the evolving landscape of the today’s digital marketing strategies in business ... -
Improving brand awareness on social media : Facebook in furniture marketing
(2023)The thesis was made for a Finnish indoor furniture manufacturer that does social media marketing in several channels. The thesis topic deals with increasing brand awareness on social media. Social media is an important ... -
Improving internal branding in Tampere University of Applied Sciences – TAMK under the TUNI-brand
(2023)TAMKin viestintä- ja markkinointiosasto saa viikoittain palautetta ja avunpyyntöjä brändimateriaalien käyttöön ja löydettävyyteen liittyen. Yleinen sävy näissä viesteissä on negatiivinen: brändi-ilmettä ei osata tai haluta ... -
Improving the Brand Image of an Event Company: case Intercom Design
(2022)The objective of this thesis was to create a plan for improving the brand image of the commissioner, a Helsinki-based event company called Intercom Design. The purpose was to study, what images and associations the customers ... -
Improving the customer service experience
(2021)It is very important that a company tries to improve the satisfaction of its customers. The aim of my thesis is to improve the experience of Unica's customers by utilizing the information gathered from customers and I am ... -
Increasing brand compliance through the creation of an education system for franchise entrepreneurs
(2015)The franchisor-franchisee relationship is a unique relationship that differs greatly from a normal buyer-seller business relationship. This thesis aims at creating an education framework for commissioner, which it can use ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Increasing Brand Knowledge Through Efficient Brand Implementation
(2020)Bringing a brand vision to life through efficient brand implementation efforts that support the delivery of a brand promise is crucial to creating a strong brand. The objective of the thesis was to find out if conducted ... -
Influence of the economic crisis on SME's marketing
(2020)Tämän opinnäytetyön tavoitteena oli selvittää, kuinka meneillään oleva COVID-19 on vaikuttanut yrittäjien arkeen ja miten paljon yrittäjät ovat joutuneet vaihtamaan markkinointi strategiat, jotta pärjäisivät tämän pandemian ... -
Influencer Advertisement Impacts on Consumer's Preferences - A Finnish Perspective
(2024)The study investigated the impact of influencer advertising on consumer preferences in Finland, focusing on the evolving landscape of digital marketing. The task was to assess how influencers shape consumer behavior and ...















