Theseus - Selaus asiasanan mukaan "advertising"
Viitteet 21-40 / 136
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Click-through Rate Prediction In Practice: A study of a click-through rate prediction system
(2019)Digital advertising is a huge business with tough competition. One of the ways to be more effective in the business is to serve better chosen ads to each user. One way to improve the ad selection is to predict the ... -
Comparative Advertising - a deadly marketing tactic in the competition
(2019)The thesis aims to study comparative advertising in a brand war. For further investigation, the dissertation addresses two prime questions. The first one is about the impacts of comparative advertising on brand and consumers. ... -
Consumer Attitudes Towards Online Social Media Video Advertisements
(2023)In today’s digital online environment, social media has greatly influenced consumer purchasing habits leading them to spend more than they otherwise would despite record high inflation during the pandemic. Younger generations ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Consumer’s Attitude towards Social Media Advertising of Health Products In Ukraine and Russia
(2019)The use of social media in marketing and advertising have been rising for the past years and it is still rising now as well as social media is an advertising platform has various advantages. And nowadays social media is ... -
Creating a promotional video for international students : understanding the UK as a target audience
(2020)International based communities thrive with a multitude of diverse and talented individuals as the backbone of their societies. Producing high quality video con-tent has become an even easier task as a result of today’s ... -
Creating a social media marketing strategy for Radisson Blu Plaza
(2024)Opinnäytetyön tavoitteena on luoda toimeksiantajalleni, Radisson Blu Plaza – hotellille sosiaalisen median markkinointistrategia. Sosiaalisen median alusta, Instagram toimii opinnäytetyön keskiössä. Tutkin Radisson Blu ... -
Credibility of bloggers’ posts compared to brand posts: iHerb case : SMM research
(2019)Due to explosive growth of social media during past years, amount of social media bloggers is also growing. Bloggers with decent number of followers become new advertising channels, alternative to brands’ own social media ... -
Designing marketing communications for visually impaired customers
(2021)This thesis deals with communicating with visual marketing and graphic design for sensory impaired audience. Sensory impaired in this thesis are limited to the visually impaired and color-blind customers. Important subjects ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Developing Marketing Practices for Unimove
(2023)This bachelor’s thesis focuses on the marketing aspects of Unimove’s services from the point of view of students from Oulu University of Applied Sciences, Oamk. The thesis looks at the main marketing methods from Kotler & ... -
Development on B2B customer relationship of advertising company: A case study of Heshi interactive advertising media company
(2022)The purpose of this thesis was to develop the B2B customer relationship of Heshi interactive advertising media company by improving its customer satisfaction and loyalty. The thesis was designed in two-part. The first ... -
Digital Advertising Strategy for a Local B2C Fitness Company in Finland. Case Company: MyEMS Oy
(2022)Digital marketing has created new opportunities for companies to advertise themselves. Depending on the size and characteristics of the companies, they face various challenges when marketing and advertising. Finding the ... -
Digital marketing communication and its effect on the young women’s self-esteem
(2023)The study aimed to investigate the impact of digital media communication on young women's self-esteem. Businesses and brands use digital media to communicate with their target audience and potentially convert them into ... -
Digital Promotion Tools for Online Marketplaces: Ozon case
(2022)The purpose of the study was to analyse an effectiveness of digital promotion tools used by marketplaces, especially Ozon. The motivation for this thesis was an active development of online sales in the global market in ... -
E-Commerce shop and marketing plan for Retro Rebuilds
(2020)This thesis project began with the client's need for an online store and digital marketing strategy to expand its business beyond a third-party platform for web sales. Having their own webstore would allow them to better ... -
Effective B2B marketing through creativity : literature review and current state in Finland
(2022)B2B-markkinoinnissa perinteiset informaatio- tai opetuslähestymistavat vallitsevat vahvasti, vaikka tutkimukset osoittavat, että myös emotionaaliset ja luovat vetovoimat vaikuttavat yritysostajiin. Tämä opinnäytetyö tarjoaa ... -
Effectiveness of Social Media Advertising on Brand Awareness
(2023)This thesis investigates the effectiveness of social media advertising on brand awareness in the fashion sector, focusing in particular on Instagram users in the age group 18 to 34. The study was carried out using the ... -
Enhancing Brand Experience in Advertising by Implementing UGC and CSR Initiatives in Digital Advertisements
(2021)With digitalization constantly advancing, businesses have various choices to improve their marketing activities in a trackable, testable, and scalable way, including digital advertising. Marketers can deliver their ... -
Esports Partnerships from a Consumer's Perspective - Case Pelaajatcom Esports Oy
(2024)This thesis examines consumer perceptions of Pelaajatcom’s sponsors and advertisements shown in the company’s livestreams. It delves into how Pelaajatcom's audience perceives advertisements, and the impact of sponsor ... -
Ethics and Marketing Strategies Towards Children
(2022)The question of whether children should directly be marketed to as a consumer group, and the extent of its ethics, has been a long-held debate over the years among psychologists, marketers, researchers and even parents. ... -
Examination of the effect of culture in advertising: The presence of Hofstede’s culture dimensions in Swedish advertisements
(2023)Cross-Cultural research has been a widely discussed topic among scholars. As the world gets smaller in the sense of globalization, many companies face challenges in the marketing strategy in foreign cultures. Geert Hofstede ...

















